Mission and Money by Burton A Weisbrod - Bookswagon
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Mission and Money

Mission and Money


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About the Book

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.


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Product Details
  • ISBN-13: 9780521515108
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Depth: 32
  • Height: 234 mm
  • No of Pages: 356
  • Series Title: English
  • Sub Title: Understanding the University
  • Width: 160 mm
  • ISBN-10: 0521515106
  • Publisher Date: 01 Nov 2008
  • Binding: Hardback
  • Edition: 1
  • Language: English
  • Returnable: Y
  • Spine Width: 26 mm
  • Weight: 666 gr


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