Mitarbeiterbindung in KMU by Dennis Julius Broich
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Mitarbeiterbindung in KMU

Mitarbeiterbindung in KMU


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About the Book

Fachkräftemangel, War for Talents und demographischer Wandel sind in der heutigen Zeit häufig genannte Schlagworte, wenn es um das Thema Mitarbeiter geht. Großunternehmen richten ihre Unternehmertätigkeit bereits seit geraumer Zeit auf deren Belange aus und setzen verschiedene Maßnahmen und Instrumente ein, um sie möglichst langfristig zu binden. Kleine und mittlere Unternehmen sind aus verschiedenen Gründen mit der Thematik häufig nicht ausreichend vertraut. Dies ist eine Problematik, die vor dem Hintergrund der Veränderungen des Unternehmensumfeldes der kommenden Jahre immense Wettbewerbsnachteile für ein KMU mit sich bringen kann. Dieses Buch soll KMU dabei unterstützen, sich verstärkt mit der Thematik der Mitarbeiterbindung auseinanderzusetzen und ihre besonderen Stärken zielgerichtet einzusetzen. Dafür werden die Unterschiede zu Großunternehmen sowohl anhand von qualitativen und quantitativen Merkmalen von KMU als auch durch die Darstellung der Personalarbeit im Mittelstand deutlich gemacht. Neben der Betrachtung von ausgewählten Theorien zur Mitarbeiterbindung werden verschiedene Maßnahmen und Instrumente praxisnah analysiert und bewertet, immer mit dem Fokus einer ganzheitlichen Betrachtung und Umsetzung der Mitarbeiterbindung innerhalb eines KMU.
About the Author: Dennis Julius Broich, B.A., wurde 1980 in Neuss geboren. Nach seiner Ausbildung zum Groß- und Außenhandelskaufmann war er in verschiedenen kleinen und mittleren Unternehmen tätig. Im April 2015 schloss der Autor sein berufsbegleitendes Studium mit dem akademischen Grad des Bachelors erfolgreich ab. Sowohl während seiner beruflichen Tätigkeiten als auch während der Studienzeit sammelte der Autor umfassende praktische Erfahrungen im Management von KMU und damit verbunden auch im Personalbereich. Diese positiven und negativen Erfahrungen sowie der direkte Einfluss der Unternehmen motivierten den Autoren, sich mit der Mitarbeiterbindung innerhalb von KMU detaillierter auseinanderzusetzen.


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Product Details
  • ISBN-13: 9783954853175
  • Publisher: Igel Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 154 gr
  • ISBN-10: 3954853175
  • Publisher Date: 30 Jul 2015
  • Height: 210 mm
  • No of Pages: 80
  • Series Title: German
  • Sub Title: Analyse von Instrumenten und Maßnahmen
  • Width: 148 mm


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