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Mittelstand Hat Zukunft

Mittelstand Hat Zukunft


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About the Book

Der Mittelstand bildet das Rückgrat der deutschen Wirtschaft. Das Autorenteam aus Praktikern, Managern, Beratern und Unternehmern bietet umfassendes Know-how und schildert die Erfahrungen erfolgreicher mittelständischer Unternehmen. Das Buch bietet konkrete Hilfestellung bei strategischen und operativen Fragestellungen (vom Innovationsmanagement bis zur Wachstumsstrategie, für die optimale Vertriebssteuerung bis zum Sponsoring ); bei Aufgaben im Finanzmanagement (über alternative Finananzierungen bis zur Mittelstandsförderung, von Private Equity bis zur Frage der richtigen Unternehmensrechtsform ); bei Überlegungen zu internationalen Aktivitäten (von Erfahrungsberichten bis zu Hinweisen auf unterstützende Begleitung) sowie bei zukunftssichernden Maßnahmen (von Sanierung bis zu Mergers & Acquisitions, vom Insolvenzplan bis zu Vorsorgestrategien). Mit einem Geleitwort von Bundeskanzlerin Angela Merkel.

About the Author: Thomas R. Fischer ist Sprecher des Verbands öffentlicher Banken, Berlin, und Vorsitzender des Vorstandes der WestLB AG in Düsseldorf. Heinrich Haasis ist Präsident des Deutschen Sparkassen- und Giroverbandes in Berlin. Diethard B. Simmert ist Professor an der International School of Management und Sprecher des Vorstandes des Instituts für Rating und Corporate Finance im Mittelstand in Dortmund.


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Product Details
  • ISBN-13: 9783834903679
  • Publisher: Gabler Verlag
  • Binding: Hardback
  • Height: 244 mm
  • No of Pages: 672
  • Series Title: German
  • Sub Title: Praxishandbuch Für Eine Erfolgreiche Unternehmenspolitik
  • Width: 170 mm
  • ISBN-10: 3834903671
  • Publisher Date: 12 Jul 2007
  • Edition: 2007 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 37 mm
  • Weight: 1337 gr


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