Mixul de marketing by Morgane Kubicki - Bookswagon
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Mixul de marketing

Mixul de marketing


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About the Book

Înțelegeți esența mixului de marketing (cunoscut și sub numele de cei 4 P) în doar 50 de minute cu această carte practică și concisă. Mixul de marketing cuprinde instrumentele de care dispun agenții de marketing pentru a dezvolta strategii de marketing eficiente și pentru a-și atinge obiectivele pe piața țintă. Astfel, cu ajutorul celor patru factori cheie - produs, preț, loc și promovare - comercianții pot lua decizii mai inteligente pentru a asigura succesul unui anumit bun, serviciu sau marcă. Această carte vă oferă o introducere utilă pentru fiecare componentă a mixului de marketing și sfaturi clare despre cum să o aplicați la planificarea strategică. De asemenea, include mai multe studii de caz, o discuție despre posibilele capcane și o introducere în modele conexe, cum ar fi cei 7 P și cei 4 C.

Despre mixul de marketing: Mixul de marketing reunește toate instrumentele de care dispune o companie pentru a-și crește vânzările. Cei "4 P" distinctivi permit utilizatorilor să ia decizii în cunoștință de cauză privind politica de produs, politica de prețuri, politica de distribuție și politica de comunicare pentru a atrage consumatorii de pe piața țintă. Modelul este cuprinzător, dar ușor de aplicat și este predat pe scară largă în școlile de afaceri, precum și utilizat pe scară largă în practică. În această carte, veți descoperi cum vă poate ajuta mixul de marketing, cum să luați decizii cheie în fiecare dintre cele patru categorii și cum să utilizați această abordare pentru a vă testa strategia de marketing. O explicație clară a avantajelor și a posibilelor dezavantaje ale metodei, o discuție a mai multor studii de caz și o prezentare a modelelor conexe vă oferă instrumentele de care aveți nevoie pentru a vă adapta abordarea la situația dumneavoastră.


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Product Details
  • ISBN-13: 9782808602341
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.com
  • Height: 198 mm
  • No of Pages: 38
  • Spine Width: 2 mm
  • Weight: 100 gr
  • ISBN-10: 2808602340
  • Publisher Date: 20 Jan 2023
  • Binding: Paperback
  • Language: Romanian
  • Returnable: N
  • Sub Title: Stăpâniți cei 4 P ai marketingului
  • Width: 129 mm


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