Mißerfolgsfaktoren internationaler Akquisitionen - Bookswagon
Mißerfolgsfaktoren internationaler Akquisitionen

Mißerfolgsfaktoren internationaler Akquisitionen


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About the Book

Inhaltsangabe: Einleitung: Im März 2000 wurden die globale Wirtschaft sowie die europäische Öffentlichkeit durch den von BMW geplanten Verkauf der erst 1994 erworbenen britischen Tochtergesellschaft Rover alarmiert. Sogar die britische Regierung schaltete sich ein, als BMW den Verkauf des "Milliardengrabes" Rover bekanntgab, da der Verlust von Tausenden von Arbeitsplätzen befürchtet wurde. Gleichzeitig bestimmen weiterhin Meldungen über Fusionen und Firmenkäufe, die grenzüberschreitenden oder sogar weltweiten Einfluß auf das Wirtschaftsgeschehen ausüben, die Presse. Beinahe täglich entstehen durch "Elefantenhochzeiten" oder "Übernahmeschlachten" neue Realitäten. Die Konzentrationswelle geht unvermindert weiter, obwohl das Beispiel BMW - Rover kein Einzelfall ist. Dies verdeutlichen auch die folgenden Zahlen: Nachdem schon 1998 Akquisitionen mit einem Transaktionsvolumen von fünf Billionen DM weltweit getätigt wurden, stieg das Volumen 1999 weiter auf 6,8 Billionen DM an. Die Globalisierung der Märkte, der rasante technologische Fortschritt, die Strukturbereinigungen einzelner Branchen und ein liquider Investmentmarkt beschleunigen diese Entwicklung, die einen Wandel zu transkontinentalen und globalen Unternehmens- und Wettbewerbssystemen begründet. Grenzüberschreitende Akquisitionen ermöglichen die Konzentration der Unternehmen auf ihre Kernbereiche sowie die Ausnutzung eines Höchstmaßes internationaler Arbeitsteilung. Dadurch verbessern sie ihre Wettbewerbsfähigkeit und sichern gleichzeitig das langfristige Wachstum. Akquisitionen sind dabei nicht die Ergebnisse günstiger Gelegenheiten sondern in der Regel das Resultat genauer strategischer Planungen und ein Glied in der Kette gezielter Expansion. Dennoch ist festzustellen, daß Akquisitionen, die Investitionsentscheidungen von enormer finanzieller Tragweite darstellen (BMW hat bei seinem englischen "Abenteuer" mehr als 9 Mrd. DM verloren), in einem erschreckend hohen Maß fehlschlagen. Die Ergebnisse verschiedener


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Product Details
  • ISBN-13: 9783838627212
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 148 mm
  • ISBN-10: 3838627210
  • Publisher Date: 28 Sep 2000
  • Height: 210 mm
  • No of Pages: 164
  • Series Title: German
  • Weight: 272 gr


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