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Mobile Business in Presseverlagen

Mobile Business in Presseverlagen


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About the Book

Der Medienkonsum hat sich in den vergangenen Jahren grundlegend verändert. Das Internet eröffnete erstmals die Möglichkeit, auf nahezu jede gewünschte Information zuzugreifen. Die allgemeine Nachrichtenversorgung verliert somit zunehmend an Bedeutung und wird durch eine individualisierte Informationsbeschaffung ersetzt. Diese Entwicklung hat für die Zeitungs- und Zeitschriftenverlage existenzbedrohende Folgen. Der kontinuierliche Reichweitenverlust gestaltet es den Verlagshäusern immer schwieriger, hohe Anzeigenpreise zu rechtfertigen. In Zeiten konvergierender Medienmärkte muss es den Verlagen gelingen, innovative Produkte zur Verfügung zu stellen, welche auf die Bedürfnisse der Rezipienten abgestimmt sind. Der orts- sowie zeitunabhängige Zugriff auf Informationen ist eine wesentliche Forderung unserer heutigen Gesellschaft, die mithilfe von mobilen Kommunikationstechnologien erfüllt werden kann. Doch nicht jede Information ist für die digitale Distribution geeignet. Im Rahmen der Untersuchung werden die notwendigen Grundvoraussetzungen an mobile Dienstangebote aufgezeigt, die von entscheidender Bedeutung für den Erfolg sind.
About the Author: Kai Israel absolvierte die Berufsausbildungen zum Mediengestalter in den Fachrichtungen Design sowie Operating, bevor er sich für den Bachelor-Studiengang "Medien und Informationswesen" mit dem Schwerpunkt Medienwirtschaft an der Hochschule Offenburg entschied. Im Anschluss schloss er den konsekutiven Master-Studiengang "Medien und Kommunikation" mit dem Studienschwerpunkt Medienökonomie erfolgreich ab. Seit 2012 besetzt er eine Promotionsstelle an der Fakultät Medien und Informationswesen. Im Rahmen dieser Anstellung ist er seither für interdisziplinäre Medienprojekte sowie Zukunftsforschung im Medienumfeld verantwortlich.


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Product Details
  • ISBN-13: 9783842895225
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 218 gr
  • ISBN-10: 3842895224
  • Publisher Date: 03 Apr 2014
  • Height: 210 mm
  • No of Pages: 132
  • Series Title: German
  • Sub Title: Chancen und Herausforderungen mobiler Geschäftsfelder für Zeitungs- und Zeitschriftenverlage
  • Width: 148 mm


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