Mobile Couponing Book by Heike Scholz - Bookswagon
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Mobile Couponing

Mobile Couponing


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About the Book

Das Couponing unter Einsatz von Smartphones, das Mobile Couponing, entwickelt sich in Deutschland rasant. Immer mehr Anbieter drängen auf den Markt, bereits bekannte Player wie zum Beispiel Payback ergänzen ihre Angebote. Wir von mobile zeitgeist beobachten die Marktentwicklungen von Beginn an, testen selbst verschiedene Lösungen und sind im direkten Kontakt mit der Branche und den Anbietern. Unsere Fachkompetenz gibt uns die notwendige Distanz, Lösungen auch kritisch zu hinter fragen. Unsere Neugier und Experimentierfreude lässt uns Innovationen erkennen und möglichst auch selbst testen. In diesem Dossier zum Mobile Couponing haben wir auf über 60 Seiten aktuelle Informationen, Show Cases, Profile der Anbieter im Markt, Interviews mit Entscheidern der Keyplayer im deutschen Mobile Couponing Markt und relevante Marktdaten in Form von Infografiken zusammen gestellt. Sie bekommen mit unserem Dossier einen umfassenden Überblick über den deutschen Markt, seine Entwicklung, Chancen und Herausforderungen. Wir stellen die vorhandenen Lösungen vor, bewerten und ordnen sie ein. Wir sprechen mit den Verantwortlichen in den Unternehmen. Darüber hinaus erhalten Sie eine Übersicht aller relevanter Anbieter in diesem spannenden Marktsegment.
About the Author: Im Mai 2006 gegründet, ist mobile zeitgeist heute das führende Online-Magazin zum Mobile Business im deutschsprachigen Raum. Zu den täglichen Lesern gehören sowohl Entscheider der Medien und werbetreibenden Industrie als auch der Mobile Branche in Deutschland, Österreich und der Schweiz. Die Autoren dieses Buches sind ausgewiesene Experten und Praktiker, die täglich mit neuen Technologien und Fragestellungen rund um das Mobile Marketing für den Handel konfrontiert sind.


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Product Details
  • ISBN-13: 9783945074015
  • Publisher: Heike Scholz Verlag
  • Publisher Imprint: Heike Scholz Verlag
  • Height: 280 mm
  • No of Pages: 66
  • Series Title: Mobile Zeitgeist Dossiers
  • Sub Title: Markt, Best Practice, Location (Based), Mobile Commerce, Statistiken
  • Width: 216 mm
  • ISBN-10: 3945074010
  • Publisher Date: 11 Apr 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 227 gr


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