Mobile Datendienste in Japan Book by Markus Radner
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Mobile Datendienste in Japan

Mobile Datendienste in Japan


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About the Book

Inhaltsangabe: Problemstellung: Das von NTT DoCoMo entwickelte i-mode ist eine Plattform, die den Zugang zum Mobilen Internet ermöglicht. i-mode ist deshalb signifikant, weil die meisten Japaner ihre erste Begegnung mit dem Medium Internet über ein Mobiltelefon und nicht über einen PC haben. i-mode gibt es seit 1999 in Japan und seit 2002 auch in Europa. Im Februar 2003 gab es 80 Millionen Mobilfunkteilnehmer in Japan, von denen mehr als 40 Millionen i-mode benutzen. In weniger als 18 Monaten konnte NTT DoCoMo bereits mehr als 10 Millionen Kunden für einen damals völlig neuen Dienst gewinnen. Es gibt zwei weitere ähnliche Angebote in Japan: EZWeb von KDDI und J-Sky von J-Phone, die jeweils einen Marktanteil von 20% haben. Warum also hat nur NTT DoCoMo mit i-mode einen derart großen Erfolg gehabt? Auf 95 Seiten mit 13 Abbildungen und 4 Tabellen klärt die Arbeit zentrale Konzepte von i-mode und analysiert den Erfolg des Dienstes anhand der Faktoren komplementäre Produkte, Vertriebskanäle, Marketing, Geschäftsmodell, Management, Konkurrenz, Innovationen und dem politisch-rechtlichen Umfeld. Inhaltsverzeichnis: Inhaltsverzeichnis: Abbildungsverzeichnis5 Tabellenverzeichnis6 1.Einführung in das Thema7 1.1Einleitung7 1.2Motivation8 1.3Methodologie9 1.4Begrenzung des Themas10 1.5Aufbau der Arbeit10 1.5.1Hinweis zur Bibliographie11 1.5.2Hinweis zu fremdsprachlichen Zitaten11 1.6Quellenlage11 1.7Definitionen12 1.8Was ist i-mode?14 1.8.1Über i-mode14 1.8.1.1Das „i" in i-mode14 1.8.1.2Wer benutzt i-mode?15 1.8.2Über NTT DoCoMo15 1.8.3PDC und PHS16 1.8.4cHTML17 1.8.5Java17 1.8.6PDC-P/DoPa18 1.8.6.1Datenpakete19 1.8.6.2Zugriff auf das Internet20 1.8.7Endgeräte20 1.8.8Wie funktioniert i-mode?20 2.Hauptteil22 2.1Vorstellung des Analyserasters22 2.2Komplementäre Produkte24 2.2.1Dienste24 2.2.1.1Offizieller und inoffizieller Content24 2.2.1.2Wer kann offizieller Content-Provider werden?24 2.2.1.3Verteilung der verschiedenen Typen von Content26


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Product Details
  • ISBN-13: 9783838674162
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 195 gr
  • ISBN-10: 3838674162
  • Publisher Date: 12 Nov 2003
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Sub Title: Eine Analyse des Erfolgs von i-mode
  • Width: 148 mm


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