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Mobile Finanzdienstleistungen in Deutschland

Mobile Finanzdienstleistungen in Deutschland


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About the Book

Inhaltsangabe: Gang der Untersuchung: Das Ziel dieser Arbeit bestand neben der allgemeinen Darstellung gegenwärtiger Angebote im Bereich der mobilen Finanzdienstleistungen auch in der Analyse derselben. Ein subjektive Bewertung der einzelnen Applikationen eher vermeidend, wurden Hintergründe, Strategien und Probleme bei der Einführung von mobilen Produkten der Finanzwelt durchleuchtet (unterstützt durch über 20 Tabellen und selbst erstellten Grafiken). Obwohl diese Aspekte in der Literatur bisher meist nur allgemein auf M-Business oder M-Commerce bezogen diskutiert wurden, können gerade Finanzdienstleistungsunternehmen daraus Möglichkeiten und Chancen wahrnehmen, um Wettbewerbsvorteile zu generieren. Zunächst wird im zweiten Kapitel dieser Arbeit die Entwicklung von mobilen Finanzdienstleistungen näher gebracht, wobei u. a. Online-Banking und Mobile Banking kurz gegenübergestellt werden. Anschließend wird der Begriff der mobilen Finanzdienstleistung definiert und in den Kontext der Arbeit eingegliedert. Dabei erfolgt die Integration des Bereichs in die Themengebiete Mobile Business und Mobilfunk unter der Berücksichtigung der Kundenanforderungen, welche als ausschlaggebend für ein sinnvolles M-Finance erachtet werden. Der dritte Abschnitt und gleichzeitige Hauptteil der Arbeit besteht aus der Analyse der drei Hauptbereiche Mobile Banking, Mobile Brokerage und Mobile Payment und bezieht sich auf den Zeitraum der Jahre 2001 und 2002. Die drei Sektoren werden dabei neben einem jeweiligen, aktuellen Angebotsüberblick auch im Hinblick auf Sicherheit, Technik, Privacy und rechtliche Hintergründe untersucht. Jeweils ein ausführliches Beispiel rundet die drei Analysen ab. Da im dritten Teil eher die Kundenperspektive angeführt wird, auf der die Konzentration der Arbeit beruht, versucht das vierte Kapitel nur einen Einblick in die Betrachtungsweise der Anbieter zu gewähren. Damit sind in erster Linie die Finanzdienstleister gemeint, was allerdings die Telekommunikationsun


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Product Details
  • ISBN-13: 9783838659626
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 286 gr
  • ISBN-10: 3838659627
  • Publisher Date: 20 Oct 2002
  • Height: 210 mm
  • No of Pages: 174
  • Series Title: German
  • Sub Title: Eine Analyse der Bereiche M-Banking, M-Brokerage und M-Payment im Zeitraum der Jahre 2001/2002
  • Width: 148 mm


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