Mobile Location Based Services by Ralf Ganssleben
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Mobile Location Based Services

Mobile Location Based Services


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About the Book

Inhaltsangabe: Zusammenfassung: Dienste, die unter Einbeziehung der automatisch generierten Standortinformation eines mobilen Endgerätes einen erhöhten Mehrwert für den Endnutzer schaffen, zählen zu den wichtigsten Anwendungen, mit denen sich die Mobilfunkbranche im Privatkundengeschäft weiteres Wachstum erhofft. Bei den potenziellen Nutzern existieren jedoch zum Teil große Ängste hinsichtlich der Verletzung ihrer Privatsphäre bei der Preisgabe der benötigten Standortdaten. Vor dem Hintergrund der Unzulänglichkeiten gesetzlicher Regelungen fällt dem Vertrauensverhältnis von Konsumenten zu Anbietern die zentrale Rolle zur Begegnung der resultierenden Unsicherheiten zu. Für die Öffnung des Marktes und zur Stärkung der eigenen Wettbewerbsposition in einem Markt mit schwindenden Wechselbarrieren und zunehmender Wettbewerbsintensität stellt daher die aktive Stärkung der Vertrauenswürdigkeit einen entscheidenden Wettbewerbsfaktor für Anbieter von Location Based Services dar. Welche Möglichkeiten haben Anbieter, ein vorbeugendes Vertrauensmanagement zu betreiben? Im Mittelpunkt der Arbeit steht die Frage nach den anbieterseitigen Handlungsmöglichkeiten zur Etablierung des für die Nutzerakzeptanz notwendigen Vertrauens. Hierfür werden alle relevanten Aspekte - dienstebezogene, technische und datenschutzrechtliche - zusammengeführt und in den vertrauenstheoretischen Kontext eingeordnet. Auf dieser Grundlage wird untersucht, inwieweit derzeitige Anbieter von Location Based Services der Vertrauensthematik Rechnung tragen, um schließlich Potenziale vertrauensbildender Maßnahmen und den jeweiligen Handlungsbedarf zu identifizieren. Letztendlich werden vertrauenstheoretische Erkenntnisse unterschiedlicher Disziplinen auf die konkrete Praxisanwendung übertragen. Gang der Untersuchung: Die Arbeit ist in acht Kapitel gegliedert. Im Anschluss an das einleitende Kapitel werden im zweiten Kapitel zunächst Mobile Location Based Services begrifflich und technisch unter Darstellung de


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Product Details
  • ISBN-13: 9783838665573
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 286 gr
  • ISBN-10: 3838665570
  • Publisher Date: 20 Mar 2003
  • Height: 210 mm
  • No of Pages: 176
  • Series Title: German
  • Sub Title: Vertrauensmanagement deutscher Anbieter
  • Width: 148 mm


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