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Mobile Marketing Im Sport

Mobile Marketing Im Sport


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About the Book

"Mobile First" - diese klare Aussage des Google-Chefs Eric Schmidt beim Mobile World Congress in Barcelona im Februar 2010 zeigt den künftigen Fokus des Internetgiganten auf, der in Zukunft Softwareprodukte zuerst für mobile Geräte und erst dann für stationäre Computer entwickeln und immer mehr Ressourcen der Ausweitung seiner mobilen Angebote widmen wird. Mit dieser Strategie steht Google nicht allein da: Die gesamte Medienbranche erlebt nach dem Internetboom um die Jahrtausendwende einen erneuten Umbruch, verursacht durch das enorme Wachstum des mobilen Sektors. Aufgrund der immensen Verbreitung der Smartphones und Tablets und deren technologischen Fortschritts sowie sinkender Nutzungsgebühren sehen ebenfals immer mehr medienfremde Firmen die Chance ihre Produkte bzw. Dienstleistungen in diesem Geschäftsbereich anzubieten oder auf sie aufmerksam zu machen. Diese Entwicklung macht vor der Sportbranche nicht Halt. Bislang gab es kein Werk im deutschsprachigen Raum, das die Bedürfnisse der Konsumenten nach mobilen Angeboten mit Sportinhalten zusammenfasst und die Potenziale dieses Markts aufzeigt. Dieses Buch füllt diese Forschungslücke und beschreibt die Hintergründe.


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Product Details
  • ISBN-13: 9783639387469
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 3639387465
  • Publisher Date: 24 Jan 2012
  • Height: 229 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 168 gr


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