Mobilität - Wirtschaft - Kommunikation by Elisabeth Peters
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Mobilität - Wirtschaft - Kommunikation

Mobilität - Wirtschaft - Kommunikation


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About the Book

Unternehmenskommunikation zwischen Explorations- und Exploitationsanforde-rungen: Vision-Communication als Mittel zur Überwindung des Ambidextrie-Di-lemmas.- Business Model Innovation: Technische Produktliteratur als Instrument der Marken-kommunikation im B2B-Geschäft.- Wie Digitalisierung Industrien auf den Kopf stellt: Steht der Automobilindustrie dasselbe Schicksal wie der Musikbranche bevor?.- Ist "Industrie 4.0" gleich "Industry 4.0"? Die Bedeutung kultureller Kontexte für die internationale Wirtschaftskommunikation: Technologiebezeichnungen in Deutsch-land und Norwegen im Vergleich.- Mobilität und der Umgang mit sprachlicher Vielfalt: Zu Spracheinstellungen und Sprachgebrauch im Tourismus.- Erwartungen an die Sprachkompetenz in der fremdsprachlichen Wirtschaftskommu-nikation: Befunde einer empirischen Untersuchung.-Sprachgebrauch in migrantischen Social-Media-Gruppen: Eine soziolinguistische Fallstudie zur Verwendung digitaler Kommunikationsmittel durch italienische Mig-ranten.- Sprachbeherrschung als integrativer Faktor: Eine Studie zu Migration, Spracher-werb und Kommunikation im akademischen Bereich.- Mobilität von Kapital als Motor für Veränderungen in der Unternehmenskommuni-kation: Zur Dynamik von Fachwortschätzen durch Internationalisierung.- Kapitalmarktkommunikation, Sprachenregime und Anlegermobilität.- Einsatz von Content-Marketing-Strategien in Schweizer Unternehmen: Nutzener-wartungen - Inhalte - Erfolgsgrundlagen.- Mobility as a challenge in relationship marketing: The application of mediatized in-teraction rituals and symbols for relationship maintenance.- Kult und Mobilität: Zur Markenkommunikation bei VW Käfer/(New) Beetle und Fiat (Nuova) 500.- Wirtschaftskommunikation am Beispiel "autonome Mobilität" Exemplarische Ana-lysen von Werbespots aus sprach- und medienwissenschaftlicher Sicht.- The Danish Way: Eine Carlsberg-Kampagne, die Grenzen überschreitet.- Anonymisierung und Hyperlokalität der Studierenden-App "Jodel" Eine Fallstudie zu Funktionsweise und Anwendungsmöglichkeiten des sozialen Netzwerks am Bei-spiel der Studierendenwerke.- Translators as digital nomads: Constructing professional identity online.- Sind Sie mein neuer Kollege?" Employee Advocacy im Recruiting.​
About the Author: Sara Matrisciano forscht und lehrt am Institut für Romanische Sprachen der Wirtschaftsuniversität Wien in den Bereichen italienische und französische Sprach- und Kulturwissenschaft sowie Wirtschaftskommunikation.

Edgar Hoffmann, ao. Universitätsprofessor an der Wirtschaftsuniversität Wien im Bereich Wirtschaftskommunikation, Diskursanalyse und Cultural Studies unter besonderem Bezug zum Russischen und Russland.

Elisabeth Peters, promovierte Romanistin mit postgradualem Master in Wirtschaft & Recht, arbeitet am Department für Fremdsprachliche Wirtschaftskommunikation der Wirtschaftsuniversität Wien.


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Product Details
  • ISBN-13: 9783658323691
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 210 mm
  • No of Pages: 364
  • Series Title: Europäische Kulturen in Der Wirtschaftskommunikation
  • Sub Title: Wie Die Mobilität Von Unternehmen, Personen, Kapital, Waren Und Dienstleistungen Die Kommunikation Verändert
  • Width: 148 mm
  • ISBN-10: 3658323698
  • Publisher Date: 15 Apr 2021
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 20 mm
  • Weight: 508 gr


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