Modelado de Sitios Web de Comercio Electronico - Bookswagon
Modelado de Sitios Web de Comercio Electronico

Modelado de Sitios Web de Comercio Electronico


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About the Book

El gran auge de Internet y el crecimiento explosivo de transacciones vía web, motiva a que un gran número de empresas intenten realizar ventas en línea a través de la red. No obstante, muchos sitios de comercio electrónico se elaboran y ponen en marcha sin un modelo adecuado, lo que se traduce en que no se utilicen todas las potencialidades que entrega Internet o las nuevas tecnologías de información. El objetivo de esta investigación es obtener un modelo que registre la interacción de los visitantes de un sitio web de comercio electrónico para obtener información que permita mejorar la relación en distintos aspectos, tales como: estructura del sitio, promoción de productos a clientes específicos, precios dinámicos, negociación en línea, etc. Un aporte específico de la investigación es la integración que se realiza entre un Diagrama Entidad-Relacionamiento (DER) que registra interacciones en el sitio con el DER operacional del negocio, esta metodología puede será de gran ayuda, si se utiliza en la primera etapa del Web Mining de uso.


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Product Details
  • ISBN-13: 9783848458721
  • Publisher: Eae Editorial Academia Espanola
  • Publisher Imprint: Eae Editorial Academia Espanola
  • Height: 229 mm
  • No of Pages: 180
  • Series Title: Spanish
  • Weight: 322 gr
  • ISBN-10: 3848458721
  • Publisher Date: 14 Apr 2012
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 152 mm


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