Moderne Entwicklungen im Seniorenmarketing - Bookswagon UAE
Moderne Entwicklungen im Seniorenmarketing

Moderne Entwicklungen im Seniorenmarketing


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About the Book

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: Gliederung Einführung in die Thematik 1Fragestellung 2Gang der Untersuchung Grundlegender Teil 3Der Begriff des Seniors und Arten der Segmentierung der Senioren 3.1Definition „Senior" 3.2Segmentierung nach dem kalendarischen Alter 3.3Moderne Bezeichnungen der Senioren 3.3.1WOOPIES (Well Of Older People) 3.3.2WOLLIES (Well Income Old Leisure People) 3.3.3GRAMPIES (Growing Retirement Active Monied People in an Excellant State) 3.3.4SELPIES (Second Life People) 3.3.5YOLLIES (Young Old Leisure Living people) 3.4Die soziodemographischen Kategorien der Senioren 3.4.1Typ 1: Der selbstbewußte, kritische junge Alte 3.4.2Typ 2: Der aufgeschlossene, interessierte junge Alte 3.4.3Typ 3: Der aktive, flexible junge Alte 3.4.4Typ 4: Der passive, graue Alte 3.4.5Typ 5: Der abgeklärte, zufriedene Alte 4Der Begriff Seniorenmarketing 5Marketingrelevante physische und psychische Merkmale der Senioren 5.1Veränderung der psychologischen und mentalen Fähigkeiten 5.1.1Die Informationsaufnahme und Verarbeitung der Senioren 5.1.2Der Ablauf von Entscheidungs- und Reaktionsprozessen bei Senioren 5.2Die altersbedingten Veränderung der physischen Merkmale 5.2.2Die Hell-Dunkel-Anpassung 5.2.3Das Farbensehen 5.2.4Das Gesichts- und Blickfeld 5.2.5Das räumliche Sehen 5.3Das Hörvermögen 5.4Die Beweglichkeit 5.5Der Geschmackssinn 5.6Der Tastsinn 5.7Die Bedürfnissebenen eines Seniors 5.7.1Entwicklung von Bedürfnissen aus altersspezifischen Mangelzuständen 5.7.2Zuordnung von seniorenspezifischen Bedürfnissen zu den Hierarchieebenen von Maslow Moderne Entwicklungen im inländischübergreifenden Seniorenmarketing 6Moderne Trends und Marketingmaßnahmen für Senioren im Handel 6.1In der Ladengestaltungspolitik 6.1.1Die Vermeidung von Gefahrenquellen 6.1.2Die Geräuschdämmung 6.1.3Die Lichtgestaltung 6.2In der Waren - und Angebotspräsentation 6.3In der Preis und Produktpolitik 6.3.1Die Modebranche 6.3.2Der Liefer


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Product Details
  • ISBN-13: 9783838634456
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3838634454
  • Publisher Date: 03 May 2001
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Weight: 213 gr


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