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MONETISING INNOVATION

MONETISING INNOVATION


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About the Book

Innovation is the key to survival, more so for a business organization.
But how well does your company Innovate? Does your strategy recognize the need for
Innovation? Does the company have a process for Innovation that captures and converts
potential ideas into commercially viable product? Do you have continuous stream of
offerings that hit the market with success? More critical, how do you measure the
success of Innovation efforts?
ICaM (Innovation capability Model) is a framework that answers to the Innovation needs
of a business organization. Predicated on extensive field research, academic study and
professional experience of experts, it delineates the critical Innovation Drivers that an
organization needs to focus to stay innovative. ICaM can help in:
Creating a baseline on Innovation capability in numerical terms
Identifying the Innovation drivers to focus
Creating a clear focus on commercial benefits from an Innovation
Improving top and bottom lines of a business
The book uses case studies from various sectors to help the users to connect to real
life application. This book is a vital read for anyone who wants to use Innovation as a key
market differentiator.
Sales and Marketing Highlights
This book presents a pragmatic framework called ICaM (Innovation Capability
Model) that comprises innovation drivers critical to business
organisations.The framework was presented by the author at the 6th Annual
Conference for Oxford Academy of Innovation and Entrepreneurship (August,
2013) and was acclaimed by the fraternity.

About the Author

Gautam Kr. Borah specializes in the areas of Business Transformation, Quality and Innovation. In a career spanning over 20 years, he has worked in organizations as Vodafone, Reliance and Ministry of Industry etc. His current assignment is with Vodafone India as part of Business Transformation. Gautam holds a Master from Oxford in Strategy and Innovation.


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Product Details
  • ISBN-13: 9789384898359
  • Publisher: Bloomsbury
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • ISBN-10: 938489835X
  • Publisher Date: 10 Mar 2016
  • Height: 234 mm
  • No of Pages: 252
  • Width: 153 mm


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