Monographie sur la gestion du marketing numérique
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Monographie sur la gestion du marketing numérique

Monographie sur la gestion du marketing numérique


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About the Book

Cette monographie plonge dans le paysage dynamique de la gestion du marketing numérique, explorant une myriade de stratégies, d'outils et de tendances émergentes qui façonnent l'industrie. Il commence par élucider les principes fondamentaux du marketing numérique, en soulignant l'importance de comprendre le comportement des consommateurs et d'exploiter efficacement les différents canaux numériques. Tout au long des chapitres, la monographie explore des concepts clés tels que l'optimisation des moteurs de recherche (SEO), le marketing des médias sociaux, le marketing de contenu et le marketing par courrier électronique, offrant des informations pratiques et des exemples concrets pour illustrer leur application dans les pratiques marketing modernes. L'exploration s'étend au marketing géolocalisé, au marketing d'applications mobiles et à l'analyse de données, soulignant l'importance de tirer parti de la technologie pour cibler et interagir avec les consommateurs de manière personnalisée et significative. En outre, il examine les considérations éthiques et les préoccupations en matière de confidentialité des données inhérentes au marketing numérique, soulignant l'importance de la transparence et des pratiques responsables en matière de données.


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Product Details
  • ISBN-13: 9786207492893
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 267 gr
  • ISBN-10: 6207492897
  • Publisher Date: 29 Apr 2024
  • Height: 229 mm
  • No of Pages: 176
  • Spine Width: 10 mm
  • Width: 152 mm


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