Leadership is motivation and motivation is leadership, say the authors of this important and unique study. The two elements are inseparable, but until now no one has actually conceptualized motivation in a useful way to demonstrate and analyze the connection between it and leadership. The key for leaders is dealing with the emotions that underlie and activate motivation. Maddock and Fulton provide a highly successful, proven, and replicable approach not only to motivate people, but also to train them to lead others. The authors develop an 11 level structure of human motivation that defines and describes motivation in simple, graphic, all-inclusive language. They then show how leaders can use this motivational hierarchy to solve complex problems in the workplace. The result is a blueprint to help executives in all types of organizations manage more effectively, and as they do so, to motivate and truly lead the people who depend on them for guidance and direction.

Maddock and Fulton offer several scenarios to show how their ideas work in practice. In the vertical fix they demonstrate how motives that get out of synch with each other can be re-aligned, eliminating the chaos that would otherwise occur. In the lateral fix they show how a person who may be functioning at the extreme edge of motivation can be moved back toward the center, a place where the person's effect on others is most and best felt. Well documented throughout, their book will be important reading for training and development professionals, specialists in organizational behavior, and executives at all levels in public and private sectors.

RICHARD C. MADDOCK is in the private practice of psychology and is licensed in Arkansas and in Tennessee. He is board certified in psychology, holding the ABEPP certification. He is also a member of the Arkansas Psychological Association and the American Psychological Association. He is an Assistant Professor at Arkansas State University in Jonesboro, Arkansas where he teaches statistics and research design. Dr. Maddock regularly conducts research and seminars for businesses and other groups on motivation and leadership.

RICHARD L. FULTON is vice-president of a $7 billion magazine and book printing company with worldwide locations. He has also served as a division president of another large commercial printing corporation, as well as a private business consultant. Published in various trade publications, he has co-authored Marketing to the Mind (Quorum Books, 1996) with Dr. Richard Maddock, as well as several video based training modules. He is frequently called upon to speak about leadership, organizational change, and motivation.