Motivation Und Identifikation Durch Corporate Design
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Motivation Und Identifikation Durch Corporate Design

Motivation Und Identifikation Durch Corporate Design


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About the Book

Corporate Design (CD), das grafische Erscheinungsbild, ist keine Dekoration, sondern vielmehr strategisch ausgerichtete Gestaltung. Richtig eingesetztes CD erhöht die Motivation und Identifikation, wie es am Beispiel von Bildungseinrichtungen gezeigt wird. Corporate Design wirkt sich positiv auf alle Beteiligte aus, von Schülern/Schülerinnen über die Eltern, den Lehrkörper bis zur Schulleitung und der Alumnis. Es wird ein breites Spektrum an humanwissenschaftliche Aspekten beleuchtet, um die Wichtigkeit eines Erscheinungsbildes zu untermauern. Die Arbeit gibt einen Überblick über die Fachausdrücke und illustriert sie anhand von Beispielen. Es wird auch der Weg zu einem Corporate Design über die Erarbeitung eines Leitbildes beschrieben und viele Hilfestellungen und Tipps gegeben. Der Autor lässt seine über 20-jährige Erfahrung in diesem Bereich einfliessen. Abgerundet wird die Arbeit am bebilderten Beispiel der Umsetzung eines Corporate Designs an einer Bildungseinrichtung sowie eines Interviews dreier beteiligter Spezialisten unterschiedlicher Fachbereiche.


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Product Details
  • ISBN-13: 9783639497236
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 227 gr
  • ISBN-10: 3639497236
  • Publisher Date: 31 Jul 2014
  • Height: 229 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 152 mm


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