Motivation und Mitarbeiterbindung in Veränderungsprozessen. Wie Führungskräfte motivationale Anreize schaffen
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Motivation und Mitarbeiterbindung in Veränderungsprozessen. Wie Führungskräfte motivationale Anreize schaffen

Motivation und Mitarbeiterbindung in Veränderungsprozessen. Wie Führungskräfte motivationale Anreize schaffen


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About the Book

Im heutigen dynamischen Umfeld stehen Unternehmen unter erhöhtem Wettbewerbsdruck. Mitarbeiter sehen sich deshalb mit Änderungssituationen konfrontiert, die für sie wie auch für das Unternehmen selbst große Herausforderungen mit sich bringen. In diesen Momenten kommt es in besonderem Maße auf die Führungskräfte und deren Methoden der Mitarbeitermotivation an. Mitarbeiter langfristig an das eigene Unternehmen zu binden, bedeutet auch, Knowhow zu sichern und gleichzeitig ein gutes Betriebsklima anzustreben. Damit die Mitarbeiter auch während des Veränderungsprozesses effizient weiterarbeiten können und an neuen Herausforderungen nicht scheitern, bedarf es einer motivationalen Führung. Daniel Ming stellt in seiner Publikation die wichtigsten motivationspsychologischen Modelle vor. Seinen Überblick über die einschlägigen Theorien kombiniert er mit der Analyse eines Praxisbeispiels. Die Lyreco Switzerland AG hatte im Zuge einer Neuausrichtung des Unternehmens mit einer steigenden Fluktuation im Unternehmen zu kämpfen. Anhand dieser Situation zeigt Ming anschaulich, wie wichtig Motivation im Veränderungsprozess ist und wie Führungskräfte motivationale Anreize schaffen. Aus dem Inhalt: - Mitarbeiterbindung; - Personalmanagement; - Human Resources; - Mitarbeiterführung; - Führungsstil


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Product Details
  • ISBN-13: 9783960959175
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Studylab
  • Height: 210 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3960959176
  • Publisher Date: 13 Jul 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 172 gr


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