MS-64 International Marketing by Panel Gullybaba Com
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MS-64 International Marketing

MS-64 International Marketing


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International Edition


About the Book

MS-64 International Marketing

Block 1 - International Marketing: An Introduction

Unit 1 - Scope and Size of International Markets

Unit 2 - Conceptual Framework

Unit 3 - Institutional Framework

Block 2 - Environment of International Business

Unit 1 - Cultural Environment

Unit 2 - Political and Legal Environment

Unit 3 - Strategic Retail Planning Process

Block 3 - Policy Framework and Procedural Aspects

Unit 1 - India's Export - Import Policy

Unit 2 - Export - Import Documentation

Block 4 - International Marketing Mix

Unit 1 - International Product Policy and Planning

Unit 2 - International Advertising

Unit 3 - International Pricing Policy

Unit 4 - International Distribution and Sales Policy

Block 5 - International Marketing Planning

Unit 1 - International Market Selection

Unit 2 - International Marketing Research

Unit 3 - International Marketing Planning and Control

Question Papers

MS-64 English (Total-4, Solved-0, Unsolved-4)

June (2020-2021)

December (2020-2021)

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Product Details
  • ISBN-13: 9789355544155
  • Publisher: Repro Books Limited
  • Publisher Imprint: Gullybaba Publishing House Pvt Ltd
  • Height: 216 mm
  • No of Pages: 194
  • Spine Width: 13 mm
  • Width: 140 mm
  • ISBN-10: 9355544154
  • Publisher Date: 01 Oct 2022
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 281 gr

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