MTB-Tourismus Book by Andreas Heinz - Bookswagon
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MTB-Tourismus

MTB-Tourismus


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About the Book

Inhaltlich unveränderte Neuauflage. Der zunehmende Wettbewerb im Tourismus zwingt viele Anbieter zur Spe-zialisierung auf bestimmte Marktsegmente wie beispielsweise den Sport-tourismus. Eine besonders interessante Zielgruppe für diese Anbieter sind Mountainbiker, weil sie überdurchschnittlich kaufkräftig sind und besonders häufig verreisen. Dabei kommen für Mountainbiker sowohl Kurzurlaube in den deutschen Mittelgebirgen in Frage als auch längere Aufenthalte im Aus-land. Insbesondere Wintersportregionen können mit dieser Zielgruppe ihre Auslastung von Frühjahr bis zum Herbst verbessern. Welche Ansprüche Mountainbiker an Regionen, Strecken, Wegweisung und Unterkünfte haben und für wen sich die Spezialisierung auf Mountainbiker lohnt, wird in diesem Buch geklärt. Dazu wurden in drei Umfragen über 1.300 Mountainbiker zu ihren Wünschen und Ansprüchen befragt. Das Buch richtet sich an Gastgeber, die sich auf Mountainbiker spezialisieren wollen, Entscheidungsträger aus Tourismusorganisationen, Sportreiseanbieter und Wissenschaftler aus dem Bereich Sporttourismus.


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Product Details
  • ISBN-13: 9783639404913
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 144
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 3639404912
  • Publisher Date: 04 May 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 272 gr


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