"The Most Complete, Up-to-Date Multimedia Guide Thoroughly updated to cover the latest technologies, including mobile multimedia, this full-color resource prepares you for a successful multimedia career by teaching you the fundamental concepts and required skills. Multimedia: Making It Work, Ninth Edition explains how to integrate text, images, sound, animation, and video into compelling projects. Multimedia project planning, costs, design, production, talent acquisition, testing, and delivery are also discussed. Chapter-ending quizzes reinforce key concepts and hands-on lab projects allow you to apply your new skills.
Learn how to: Master the essential elements of multimedia, including text, images, sound, animation, and video Incorporate bitmap, vector, and 3-D images Record and edit digital audio and use MIDI Create computer-generated animations Shoot and edit digital video Select the best hardware, sof tware, and authoring tools for your project Determine the scope and cost of a multimedia project n Design, produce, and test your project Acquire the best content and talent for your budget Design dynamic Web content Create apps for mobile devices, including tablets, readers, and smartphones Deliver multimedia over the Internet, in an app store, and on CD-ROM and DVD
Each chapter includes: Learning objectives Full-color illustrations and screenshots Helpful notes, tips, and warnings Chapter summaries and key term lists End-ofchapter quizzes and lab projects This book is intended for students enrolled in an instructor-led course and does not provide correct answers for the end-of-chapter quizzes or access to the instructor’s resource materials. If you are an instructor, please contact your McGraw-Hill Education sales representative for details.
NEW TO THIS EDITION • Now in its ninth edition includes coverage of the most current multimedia tools techniques and technologies. Featuring classroombased pedagogy Multimedia: Making It Work Ninth Edition introduces students to the fundamental concepts of multimedia. The first six chapters cover text image sound animation and video. Multimedia project planning costs design production talent acquisition testing and delivery are covered. Discussions on the latest technologies run throughout the chapters including all-new “Multimedia Skills” and “Mobile Multimedia” chapters. Each chapter includes learning objectives a chapter summary a key term list three different end-of-chapter quizzes (key term multiple-choice and essay) and three to five lab projects. Full-color with new artwork showcasing the newest imaging software and design techniques."
