Multimodalität im Präventionsdiskurs der SUS-Plakate
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Multimodalität im Präventionsdiskurs der SUS-Plakate

Multimodalität im Präventionsdiskurs der SUS-Plakate


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International Edition


About the Book

Das Thema dieser Untersuchung ist die diskursive Multimodalität und basiert auf einem erweiterten Textbegriff (FAIRCLOUGH, 2001), demzufolge Text als Bedeutungseinheit definiert wird und somit verbale Kompositionen, nonverbale Kompositionen und auch Kompositionen, die sowohl aus verbalem als auch nonverbalem Material bestehen, betrifft. Unser Ziel ist es, zu untersuchen, wie die Multimodalität zur Materialisierung des Präventionsdiskurses in den Plakaten für das Familiengesundheitsprogramm (PSF) beiträgt, indem wir die multimodalen Elemente, die das betreffende Genre strukturieren, identifizieren und charakterisieren und überprüfen, wie diese Elemente artikuliert werden, um potenziell ideologische Bedeutungen zu konstruieren und zu naturalisieren. Unter dem Prisma der qualitativen Forschung haben wir eine Studie durchgeführt, die sich auf fotografische Aufzeichnungen von Plakaten stützt, die in den Dienstleistungszentren der PSF im Umlauf sind. Berichte und Feldnotizen unterstützten die Kontextualisierung und Analyse der Daten auf der Grundlage der theoretisch-methodischen Annahmen der Visual Design Grammar (KRESS; van LEEUWEN, 2006) und der Critical Discourse Analysis (ADC) (FAIRCLOUGH; 2001, 2003).


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Product Details
  • ISBN-13: 9786207179022
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 249 gr
  • ISBN-10: 6207179021
  • Publisher Date: 20 Feb 2024
  • Height: 229 mm
  • No of Pages: 128
  • Spine Width: 8 mm
  • Width: 152 mm


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