multimodalità nel discorso preventivo dei manifesti SUS
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multimodalità nel discorso preventivo dei manifesti SUS

multimodalità nel discorso preventivo dei manifesti SUS


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About the Book

Il tema di questa ricerca è la multimodalità discorsiva e si basa su una nozione allargata di testo (FAIRCLOUGH, 2001), secondo la quale il testo è definito come unità di significato e riguarda quindi composizioni verbali, composizioni non verbali e anche composizioni costituite da materiale sia verbale che non verbale. Il nostro obiettivo è esaminare come la multimodalità contribuisca alla materializzazione del discorso preventivo nei manifesti che promuovono il Programma di Salute della Famiglia (PSF), identificando e caratterizzando gli elementi multimodali che strutturano il genere in questione e verificando come questi elementi siano articolati per costruire e naturalizzare significati potenzialmente ideologici. Sotto il prisma della ricerca qualitativa, abbiamo condotto uno studio basato sulla documentazione fotografica dei manifesti che circolano nei centri servizi del PSF. Relazioni e note di campo hanno supportato la contestualizzazione e l'analisi dei dati, sulla base dei presupposti teorico-metodologici della Visual Design Grammar (KRESS; van LEEUWEN, 2006) e dell'Analisi Critica del Discorso (ADC) (FAIRCLOUGH; 2001, 2003).


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Product Details
  • ISBN-13: 9786207179190
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 231 gr
  • ISBN-10: 6207179196
  • Publisher Date: 20 Feb 2024
  • Height: 229 mm
  • No of Pages: 116
  • Spine Width: 7 mm
  • Width: 152 mm


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