Multinational Strategic Alliances by Robert J. Mockler
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Multinational Strategic Alliances

Multinational Strategic Alliances


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About the Book

Strategische Allianzen sind in der modernen Geschäftswelt, und insbesondere für multinationale Konzerne, von allergrößter Bedeutung. "Multinational Strategic Alliances" behandelt eine breite Palette von Allianzen und eine Fülle von Fallstudien. Dieses Buch bietet eine umfassende Einführung in dieses Thema sowie umfangreiches praxisbezogenes Material und Entscheidungsmodelle, mit denen alle Manager vertraut sein müssen, die Allianzen planen und auch erfolgreich umsetzen wollen. Autor Robert Mockler untersucht darüber hinaus auch Alternativen zu Allianzen, wie z.B. 100%-ige multinationale Expansion und Export und behandelt wichtige Abschnitte zum Thema Verständnis und Umgang mit multikultureller Vielfalt, Kommunikation und Führung.
About the Author:

Robert J. Mockler is Joseph F. Adams Professor of Management and Director of the Strategic Management Research Group at St. John's University, New York. He is a graduate of Harvard and received his PhD from Columbia University. He has consulted and taught throughout the world in a wide range of management areas, including strategic management and business policy, management decision making, and knowledge-based systems for management decisions. He has also published extensively in the management field, with recent focus on international management and strategic alliances.


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Product Details
  • ISBN-13: 9780471987758
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Height: 236 mm
  • No of Pages: 275
  • Series Title: Wiley Practical Strategy
  • Weight: 571 gr
  • ISBN-10: 0471987751
  • Publisher Date: 09 Jul 1999
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 21 mm
  • Width: 158 mm


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