Mundo Groundswell Book by Josh Bernoff - Bookswagon
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Mundo Groundswell

Mundo Groundswell


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About the Book

En todo momento, los consumidores, a traves de infinidad de blogs, estan informando, compartiendo, criticando y recomendando los productos y servicios que consumen cotidianamente y opinando acerca de cada una de las acciones que emprenden las empresas. El auge de sitios de encuentro como Facebook, MySpace y tantos otros han dado nacimiento a un nuevo fenomeno de movimientos sociales conectados y surgidos como oleadas a traves de Internet. A este movimiento los autores del libro lo llaman el mundo Groundswell. A uno le puede gustar o no esta nueva tendencia social, pero lo que no puede hacer es ignorarla. Con muchos ejemplos y datos estadisticos, este libro le ayudara a entender mejor estos nuevos movimientos sociales y a saber como participar en ellos y aprovechar todo su potencial. / Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.


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Product Details
  • ISBN-13: 9788492452194
  • Publisher: Empresa Activa
  • Publisher Imprint: Empresa Activa
  • Height: 211 mm
  • No of Pages: 380
  • Series Title: Nuevos Paradigmas: Una Mirada Diferente a la Gestion Empresarial
  • Sub Title: Como Aprovechar los Movimientos Sociales Espontaneos de la Red
  • Width: 132 mm
  • ISBN-10: 8492452196
  • Publisher Date: 01 Mar 2009
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 526 gr


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