Musik-Marketing in Zeiten des Internets -Bookswagon
Musik-Marketing in Zeiten des Internets

Musik-Marketing in Zeiten des Internets


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International Edition


About the Book

Durch die Digitalisierung von Musik und der schnellen Datenverbreitung durch Datenkomprimierung über das Internet steht die Musikindustrie einem Wandel gegenüber. Musik ist überall verfügbar und auch schnell aus dem Internet auf das Mobiltelefon geladen. Seit Ende der 1990er kämpft die Musikindustrie daher mit sinkenden Umsätzen, vor allem im traditionellen Bereich, dem Tonträgerhandel. Die Musikindustrie muss sich daher aus ihrem traditionellen Gerüst befreien und mit neuen Strategien gegen die sinkenden Umsatzzahlen ankämpfen. Es ist notwendig, den Wandel der Zeit anzuerkennen, anstatt sich gegen die Veränderungen zu wehren. Darüber hinaus verlieren die Major Labels Unsummen durch Datenpiraterie und illegale Downloads im Internet. Ziel der Untersuchung ist es, dem Leser, sei er Laie oder Experte, einen detaillierten Überblick über die Musikbranche zu geben, wie der Musikmarkt und die verschiedenen Bereiche der Unternehmen strukturiert sind, und wo es Probleme und vor allem Handlungsbedarf gibt, welche als Chancen anstatt als Bedrohungen anzusehen sind. Diese Studie soll dabei auch Möglichkeiten aufzeigen, wie in Zukunft zu verfahren ist, um Musik an die begeisterten Fans zu bringen.
About the Author: Daniel Hasler wurde 1988 in Dormagen geboren. Sein deutsch-französisches Studium des Internationalen Marketings an der Hochschule Niederrhein in Mönchengladbach sowie der Université de Haute-Alsace in Colmar, Frankreich, schloss er im Jahr 2014 mit dem deutschen Master of Arts (M.A.) und dem französischen Master de Sciences (M.Sc.) du Management erfolgreich ab. Bereits während des Studiums sammelte er fundierte Kenntnisse im Umgang mit Geschäftsmodellen sowie deren Analyse und Entwicklung, u.a. in der IKT-Branche, IT-Services und der Musikindustrie. Die Faszination an Transformationsprozessen in verschiedenen Industrien, der Einfluss der Digitalisierung auf unterschiedliche Märkte, sowie die kreative Erschaffung neuer Arten der Wertschöpfung motivierten ihn, sich der Thematik des vorliegenden Buches zu widmen.


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Product Details
  • ISBN-13: 9783958508033
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3958508030
  • Publisher Date: 11 Dec 2014
  • Height: 210 mm
  • No of Pages: 74
  • Series Title: German
  • Weight: 150 gr


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