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Muster Und Variation

Muster Und Variation


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About the Book

Häufig wiederkehrende kommunikative Aufgaben werden mit Hilfe konventionalisierter sprachlicher Verfahren gelöst. Dabei richten sich die Textproduzierenden nach inhaltlichen und formalen Mustern, die in einer Sprachgemeinschaft zirkulieren. Die Muster werden aber nicht nur reproduziert, sondern auch kreativ variiert: In der Massenkommunikation müssen Beiträge zugleich vertraut und neuartig-eigenständig wirken, wenn sie sich vom übrigen Angebot am Markt abheben sollen. In der Individualkommunikation kann es reizen, in den eigenen Beiträgen - im Chat, in einer E-Mail oder im «Massen-Individualmedium» Blog - durch kreativen Umgang mit den Mustern sein Können unter Beweis zu stellen und sich so zu profilieren.
Welche kommunikativen Praktiken schlagen sich in welchen kommunikativen Mustern nieder, und welche individuellen, gesellschaftlichen und kulturellen Verhaltensweisen werden dadurch weiter eingeschliffen oder verändert? Die Beiträge in diesem Band gehen diesen Fragen nach und stellen Untersuchungen vor zur Kommunikation mit Postkarten, Briefen, E-Mails, Chats, Blogs, Foren, Werbebildern, Fernseh-Comedies und Rundfunknachrichten.
About the Author: Martin Luginbühl ist Wissenschaftlicher Mitarbeiter am Deutschen Seminar der Universität Zürich. Seine Arbeitsschwerpunkte liegen im Bereich der Medienlinguistik, der Textlinguistik und der Stilistik.
Daniel Perrin ist Professor für Medienlinguistik mit Arbeitsschwerpunkt Textproduktionsforschung. Er leitet das Institut für Angewandte Medienwissenschaft der Zürcher Hochschule für Angewandte Wissenschaften.


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Product Details
  • ISBN-13: 9783034305938
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 3034305931
  • Publisher Date: 08 Dec 2010
  • Binding: Paperback
  • Height: 220 mm
  • No of Pages: 287
  • Series Title: Sprache in Kommunikation Und Medien
  • Sub Title: Medienlinguistische Perspektiven Auf Textproduktion Und Text
  • Width: 150 mm


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