Möglichkeiten und Grenzen des Stadtmarketings - Bookswagon
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Möglichkeiten und Grenzen des Stadtmarketings

Möglichkeiten und Grenzen des Stadtmarketings


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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Martin-Luther-Universität Halle-Wittenberg (Institut für Medien- und Kommunikationswissenschaften), Veranstaltung: Hauptseminar, Sprache: Deutsch, Abstract: In der vorliegenden Arbeit soll versucht werden, den vielfältigen Begriff des Stadtmarketing genauer einzuordnen: Was ist unter Stadtmarketing zu verstehen und was kann es erreichen? Nach der Begriffsbestimmung wird im zweiten Kapitel auf die Bedeutung der individuellen Identifikation mit der Umwelt eingegangen und überprüft, welche Rolle dabei das Stadtmarketing spielen kann. Ein weiterer wichtiger und aktueller Faktor im Stadtmarketing ist die Reaktion auf den stark verbreiteten Wohnungsleerstand - der Stadtumbau. Daher werden im dritten Kapitel aktuelle Probleme in der Städtebaupolitik beschrieben und der dortige Einfluss des Stadtmarketing versucht zu erklären. Auf allgemeine Schwierigkeiten und Grenzen dieser speziellen Marketingform wird im vierten Kapitel aufmerksam gemacht und zu guter Letzt wurden einige Maßnahmen der Stadt Halle in Bezug auf das Stadtmarketing, den Stadtumbau und der Identifikationsstärkung mit der Stadt herausgesucht und auf der Grundlage der theoretischen Definitionen und Beschreibungen versucht zu bewerten.


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Product Details
  • ISBN-13: 9783668223073
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 30
  • Series Title: German
  • Weight: 100 gr
  • ISBN-10: 3668223076
  • Publisher Date: 14 Jun 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm


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Möglichkeiten und Grenzen des Stadtmarketings
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Möglichkeiten und Grenzen des Stadtmarketings
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