Nach dem Rundfunk
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Nach dem Rundfunk

Nach dem Rundfunk


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About the Book

Medien haben ihre geschichtliche Zeit. Die Massenmedien, darunter der Rundfunk, also Radio und Fernsehen, haben den Zenit ihrer Bedeutung fur die private und offentliche Kommunikation uberschritten. Die Praxis dieser linearen Medien genugt den Anforderungen einer Netzwerkgesellschaft nicht. Das Buch zielt darauf ab, Interventionsmoglichkeiten aufzudecken, die eine verspatete Transformation des Rundfunks dennoch moglich machen. Die Untersuchungen gliedern sich in vier Schwerpunkte und Der Medienwandel ist in der Sicht des Autors nicht auf technische und okonomische Innovationsprozesse (Digitalisierung) beschrankt. Neuen Gewohnheiten und Wahrnehmungsweisen wird das massenmediale Prinzip der dialogfreien Verbreitung nicht gerecht. Auch die Leitideen der gesetzgeberischen Regulierung der Medien sind an historische Formationen angelehnt, deren Gestalt sich weitgehend verandert hat. Organisation und Management von Rundfunkmedien halten an ihrer Orientierung am linearen Verbreitungsparadigma fest. Die dialogischen Strukturen digitaler Umgebungen stellen jedoch speziell an journalistische Medien neue Anforderungen. Ein unverkurztes Verstandnis von Public Value adressiert neben Medieninhalten auch Prozesse der Produktion, der Verwaltung und des Managements von Unternehmen mit gemeinwohlorientiertem Anspruch. Deren Akzeptanz ist permanent auszuhandeln. Das abschließende Kapitel sammelt Argumente fur Szenarien des Nichtgelingens und des Gelingens einer Transformation des Rundfunks.


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Product Details
  • ISBN-13: 9783869625560
  • Publisher: Na
  • ISBN-10: 3869625562


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