Nachhaltige Verpackungen aus Sicht des Handels am Beispiel von Smoothies. Primär-, Sekundär und Tertiärfunktionen
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Nachhaltige Verpackungen aus Sicht des Handels am Beispiel von Smoothies. Primär-, Sekundär und Tertiärfunktionen

Nachhaltige Verpackungen aus Sicht des Handels am Beispiel von Smoothies. Primär-, Sekundär und Tertiärfunktionen


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About the Book

Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Sonstiges, Note: 2,0, Fachhochschule Dortmund, Sprache: Deutsch, Abstract: In dieser Bachelorarbeit dient die Produktverpackung von Smoothies (Ganzfruchtgetränke) als Anwendungsbeispiel. Smoothies haben ihren Ursprung in der USA, sind mittlerweile aber längst auch in Deutschland populär und werden in gängigen Supermärkten angeboten. Der Konsum von Smoothies stieg in Deutschland seit 2017 immer weiter an. Allein 2020 gaben 640.000 Personen an, täglich Smoothies zu konsumieren. Somit trägt auch diese Branche zu dem hohen Aufkommen des Verpackungsabfalls bei. Zu Anfang der wissenschaftlichen Arbeit wird die Notwendigkeit der Verpackung im Handel anhand derer Primär-, Sekundär und Tertiärfunktionen untersucht. Die gängigen Werkstoffarten von Verpackungen konventioneller Kunststoff, Biokunststoff, Aluminium, Glas und Karton werden anhand derer Funktionen, Eigenschaften, Vor- und Nachteilen analysiert und die Möglichkeiten und Barrieren von Unverpackt-Läden und dem Refill-System wird betrachtet. Anschließend wird die Bedeutung von nachhaltigen Verpackungen im Handel mit Sicht auf das aktuelle Kaufverhalten analysiert und die soziale Nachhaltigkeit aus Beschaffungssicht verdeutlicht. Es wird auf die ökologischen Auswirkungen der Verpackungsgewinnung und Entsorgung eingegangen und es werden die Möglichkeiten eines ökologischen Handels aufgezeigt. Aus ökonomischer Sicht werden Wettbewerbsvorteile anhand von nachhaltigen Geschäftsmodellen analysiert, um abschließend alle untersuchten Kriterien der Nachhaltigkeit im Bereich der Verpackungen auf die Produktverpackung von Smoothies anzuwenden.


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Product Details
  • ISBN-13: 9783346559838
  • Publisher: Bod Third Party Titles
  • ISBN-10: 3346559831
  • Publisher Date: 20 Dec 2021


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