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Nachhaltigkeit, Controlling und Management

Nachhaltigkeit, Controlling und Management


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About the Book

Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Controlling, Note: 2,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Köln, Sprache: Deutsch, Abstract: Die Wirtschaft beginnt, sich auf die Veränderungen in Umwelt und Gesellschaft einzustellen. Trends wie globale Erderwärmung und Ressourcenverknappung haben in der Öffentlichkeit ein stärkeres Bewusstsein im Sozial- und Umweltbereich entwickelt, die neben ökonomische Zielkriterien in der Unternehmensstrategie zu beachten sind. Nachhaltigkeit als Balance von ökonomischem Erfolg, ökologisches Gleichgewicht und soziale Verantwortung wird zu einem zentralen Instrument der Unternehmen, die Umbruchsphase der wirtschaftlichen Umgebung für ihre Zukunftsfähigkeit zu sichern. 1.1 Problemstellung und Zielsetzung Nachdem die Finanzkrise in der Realwirtschaft schneller als erwartet überwunden scheint, rücken sozial verträgliches und umweltgerechtes Handeln in den Vordergrund. Wirtschaftsakteure befinden sich so vor der Herausforderung, dass sich der Stellenwert des Themas Nachhaltigkeit spürbar erhöht. Unternehmen, die diesen Handlungsdruck übertragen bekommen, sollen in unserem heutigen Verständnis "mehr" als ihr Gewinn maximieren. Dem Handeln der Unternehmen wird eine Verantwortung zugrunde gelegt, die die soziale und natürliche Umwelt einbezieht. Auch spiegeln die steigende Anzahl der nachhaltigkeitsbezogenen Anfragen an börsennotierten Unternehmen wider, dass sich in der öffentlichen Wahrnehmung die Anerkennung einer nachhaltigen Entwicklung vollzieht: Nach einer Umfrage vom deutschen Aktieninstitut aus dem Jahr 2011 messen bereits mehr als zwei Drittel der börsennotierten Unternehmen dem Thema nachhaltige Entwicklung eine hohe Bedeutung zu. Unter den DAX-30 Unternehmen sind es mehr als 90 Prozent. Während sich das Thema Nachhaltigkeit bei vielen großen Unternehmen in direkter Vorstandsverantwortlichkeit ansiedelt, ergeben sich für viele betriebliche Funktionen angesichts der zunehmenden Volatilität


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Product Details
  • ISBN-13: 9783656486411
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 136 gr
  • ISBN-10: 3656486417
  • Publisher Date: 16 Sep 2013
  • Height: 210 mm
  • No of Pages: 56
  • Series Title: German
  • Sub Title: Die zunehmende Volatilität in der Unternehmensführung
  • Width: 148 mm


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