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Nachhaltigkeit zielgruppenspezifisch kommunizieren

Nachhaltigkeit zielgruppenspezifisch kommunizieren


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About the Book

Die Verwirklichung einer nachhaltigen Entwicklung zählt heute zu einer der wichtigsten Aufgaben unserer Gesellschaft. Besonders der Bereich der nachhaltigen Ernährung spielt dabei eine immer wichtigere Rolle, denn die weit verbreitete Fehlernährung hat sich in Deutschland zum gesellschaftlichen Dauerproblem entwickelt. Eine Ernährungswende scheint dringend notwendig. Mithilfe der Nachhaltigkeitskommunikation soll die Gesellschaft deshalb für die gegenwärtige Problemsituation sensibilisiert werden, um ein nachhaltiges Ernährungsverhalten zu etablieren. Dabei hat das Handlungsfeld der Ernährung besonders für Kinder und Jugendliche einen großen Stellenwert, denn Ernährung und Nachhaltigkeit haben großen Einfluss auf eine gesunde und zukunftsfähige Lebensführung. So machen es sich heute immer mehr Schulen zur Aufgabe, nachhaltiges Ernährungs- verhalten im Unterricht zu thematisieren und praktisch umzusetzen. Im Folgenden sollen anhand einer schulischen Kommunikationsstrategie Möglichkeiten aufgezeigt werden, um innerhalb der Schule zielgruppenspezifisch und erfolgreich über nachhaltige Ernährung zu kommunizieren.


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Product Details
  • ISBN-13: 9783639368666
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 3639368665
  • Publisher Date: 07 Jul 2011
  • Height: 229 mm
  • No of Pages: 80
  • Series Title: German
  • Weight: 177 gr


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