Nachhaltigkeitszeichen am Fallbeispiel Blauer Engel. Funktion und Nutzen
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Nachhaltigkeitszeichen am Fallbeispiel Blauer Engel. Funktion und Nutzen

Nachhaltigkeitszeichen am Fallbeispiel Blauer Engel. Funktion und Nutzen


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About the Book

Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Hochschule Fresenius München, Veranstaltung: Sustainable Marketing and Leadership, Sprache: Deutsch, Abstract: Diese Arbeit widmet sich der Bedeutung und Eignung von Nachhaltigkeitszeichen auf Produkten im Kontext der nachhaltigen Wirtschaftsentwicklung in Deutschland. Neben einer Klärung der charakteristischen Eigenschaften von Nachhaltigkeitszeichen werden Umsetzungsanforderungen und fundamentale Prinzipien betrachtet. Es werden außerdem die wichtigsten allgemeinen Funktionen, sowie der Nutzen von Nachhaltigkeitszeichen auf wissenschaftlicher Basis analysiert. Zur Beurteilung eines Produktes oder einer Dienstleistung bezüglich relevanter Eigenschaften im Nachhaltigkeitskontext müssen sich Konsumenten auf die Angaben der Hersteller verlassen. Greenwashing und intransparente Öko-Siegel fördern jedoch das Misstrauen der Verbraucher bezüglich der von Unternehmen angegebenen Informationen zu den Nachhaltigkeitseigenschaften ihrer Produkte. Diese Tendenz stellt den Nutzen von Nachhaltigkeitszeichen grundsätzlich in Frage und erfordert eine Klärung ihrer umweltpolitischen, ökonomischen und verbraucherpolitischen Funktion. Zur Erreichung des Zwei-Grad-Ziels müssen die weltweiten Treibhausemissionen bis zum Jahr 2050 um mindestens 50 Prozent und in den Industrieländern um bis zu 95 Prozent sinken. Dieses Bestreben lässt sich allerdings nicht nur auf politischer Ebene realisieren, sondern erfordert die aktive Unterstützung von Wirtschaft und Bevölkerung. Die Reduktion eines Großteils der Treibhausgase ist insbesondere von einem Umdenken und einer Veränderung des Konsumverhaltens der Allgemeinheit abhängig. Nachhaltigkeitszeichen sollen den Konsum von ökologisch- sowie sozialverträglichen Produkten oder Dienstleistungen kennzeichnen und es dem Verbraucher unter anderem ermöglichen, durch sein bewusstes Kaufverhalten einen Beitrag für den E


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Product Details
  • ISBN-13: 9783346834126
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346834123
  • Publisher Date: 03 Mar 2023
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr


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Nachhaltigkeitszeichen am Fallbeispiel Blauer Engel. Funktion und Nutzen
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