Native Advertising Mobil by Steven Goodman at Bookstore UAE
Home > References & Encyclopaedias > Interdisciplinary studies > Semiotics / semiology > Native Advertising Mobil
Native Advertising Mobil

Native Advertising Mobil


     0     
5
4
3
2
1



International Edition


About the Book

Masterarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Hochschule für Wirtschaft Zürich (HWZ), Sprache: Deutsch, Abstract: In dieser Arbeit geht das Forscherteam dem Phänomen Native Advertising aus der Sicht von Medienunternehmen nach. Der noch junge Begriff wird in die gängige Theorie des Content Marketing eingeordnet. Anhand von deskriptiven Fallstudien wird aufgezeigt, wie amerikanische Medienunternehmen Native Advertising umsetzen und der Schweizer Markt wird mit dem amerikanischen verglichen. Die Autoren beziffern das Marktpotential für beide Märkte und zeigen den unterschiedlichen Entwicklungsstand auf. Es wird aufgezeigt, dass sich Native Advertising als Erlösquelle für Medienunternehmen eignet, und dass Native Advertising die Bedürfnisse von Nutzern mobiler Endgeräte angemessen berücksichtigt. Mittels Experteninterviews loten die Autoren die Finessen von Native Advertising aus und leiten wichtige Erkenntnisse für die Weiterentwicklung der Angebote der Schweizer Medienunternehmen ab. Die Autoren rufen dazu auf, weitere Forschung zum Thema zu betreiben. Insbesondere machen sie einen Vorschlag zur Analyse der Inhalte und Formfaktoren von Native Advertising und regen an, die Wahrnehmung und Wirkung von Native Advertising bei Rezipienten zu untersuchen.[...]
About the Author: International Work Experience in Digital Marketing: Worked for companies like: Mercer Consulting, Wirtschaft Informatik Berater, Accor Asia Pacific, Carrefour, Ministry of Defense Singapore, Prasena, Grenoble Graduate School of Business & IMI University Centre October 2012 - Ongoing: Senior Consultant, 'Wirtschafts Informatik Beratung' WIB Solutions Part of a team by experts in different Digital Strategies related fields, working mandate based projects with some of leading Swiss companies in topics like Inbound-, Touchpoint- and Mobile-Marketing, Persuasive Webdesign, Client Relation Management Systems, Web2.0 & Quality Management Hermes Project Responsibilities: Client based project management as external consultants. Workshops and Events for Management. Awards & Business achievements (latest): Has been a runner up with his mobile app "iStudent Luzern" at the 2011 Worldwide Hospitality Award by MKG group at the Paris Le Grand http: //goo.gl/jDZZY Consults startup entrepreneur MyTable.com (online restaurant reservation) in Web Marketing related issues and brought it up to No1 in Switzerland Has been invited to talk to all Bank COOP branch managers on the future of the Web for banking business in 2011 Has been invited to speak at Suisse EMEX Switzerlands largest marketing fair 2011 (online at http: //youtu.be/JbO_DRsccB8 ) Has been TED x Speaker at second ever TED x event in Switzerland on the topic of Sensory Web ( http: //www.tedxzug.com ) Director Infostructure, Co Founder Prasena Consulting Company. An international consulting Start Up based in Bangkok, Thailand. For Fast Company magazine and Seth Godin, author of the New York "Times" bestseller "Purple Cow", Prasena was rewarded one of the 500 companies worldwide that "can help you make something happen". (2004) Languages: English, German, Thai, French Legal status: Married, one Baby daughter (Oct 2007)


Best Sellers



Product Details
  • ISBN-13: 9783656470373
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 114
  • Series Title: German
  • Sub Title: Native Advertising als Erlösquelle für Medienunternehmen mit Fokus auf Inhalte für mobile Endgeräte
  • Width: 148 mm
  • ISBN-10: 3656470375
  • Publisher Date: 05 Aug 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 209 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Native Advertising Mobil
Grin Verlag -
Native Advertising Mobil
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Native Advertising Mobil

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!