Net Zero Advertising Book by Matt Bourn - Bookswagon
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Net Zero Advertising

Net Zero Advertising


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About the Book

Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.

Net Zero Advertising
is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.

From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.


About the Author: Matt Bourn is the Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. He steers the industry's work around Climate Action, including the formation of Ad Net Zero. He also provides communications support for the Inclusion workstream and fulfilment of the association's responsibilities for Cannes Lions. With 25 years' experience, previously he was Managing Director of Braben, the UK's leading PR consultancy for media, working for companies such as Sky, Channel 4, Disney and Sony.


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Product Details
  • ISBN-13: 9781398613850
  • Publisher: Kogan Page
  • Publisher Imprint: Kogan Page
  • Height: 234 mm
  • No of Pages: 256
  • Spine Width: 36 mm
  • Weight: 639 gr
  • ISBN-10: 1398613851
  • Publisher Date: 26 Mar 2024
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: How Advertising Can Help Support a Sustainable Future
  • Width: 156 mm


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