Netzwerke des Messereiseverkehrs by Florian Dittmar
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Netzwerke des Messereiseverkehrs

Netzwerke des Messereiseverkehrs


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About the Book

Diplomarbeit aus dem Jahr 2007 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 1,0, Katholische Universität Eichstätt-Ingolstadt, Sprache: Deutsch, Abstract: Die Diplomarbeit widmet sich dem deutschen Messe- und Ausstellungswesen und hierbei insbesondere den messeinduzierten Wirkungszusammenhängen des Reiseverkehrs sowie der Unterkunftsproblematik zu Zeiten großer Messen. Ziel der Arbeit ist es, in einer auf die Breite angelegten qualitativ-explorativen Herangehensweise die verschiedenen der Thematik zu Grunde liegenden Zusammenhänge aufzuzeigen, Handlungsempfehlungen zu erarbeiten und verschiedene über den bearbeiteten Rahmen hinausgehende Forschungsfragen zu formulieren. Nach einer ausführlichen Vorstellung des Untersuchungsfeldes und der damit verbundenen Akteure wird zunächst herausgearbeitet, wie sich die Unterkunftssituation zu Messezeiten allgemein darstellt, und welche Wirkungsmechanismen hierbei identifiziert werden können. Zur Abgrenzung der Nachfrage wird die Entwicklung einer möglichen Kennzahl zum messeinduzierten Übernachtungsdruck diskutiert. Aus der Unterkunftssituation ergeben sich in einem nächsten Schritt direkte Auswirkungen auf das Buchungsverhalten von Messeausstellern und Besuchern, so dass diesem Bereich - mit Betonung räumlicher Aspekte - ein weiterer Teil der Arbeit gewidmet ist. Schließlich noch stellt die organisatorische Dimension der Unterkunftsvermittlung einen wichtigen Teilbereich der Untersuchung dar. Wie gezeigt wird, binden sich Messegesellschaften häufig partnerschaftlich an externe Zimmervermittler oder übernehmen die Vermittlung gar in Eigenregie. Die hier zu verfolgende Frage ist es, warum und in welcher Weise von Veranstalterseite auf den Komplex der Unterkunftsvermittlung Einfluss genommen wird, und welche Erfolgsfaktoren bei verschiedenen Konstellationen und Lösungsansätzen identifiziert werden können. Um die hierbei gefundenen Zusammenhänge ausreichend fundieren zu können, wird jedoch zunäc


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Product Details
  • ISBN-13: 9783640307456
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 249 gr
  • ISBN-10: 3640307453
  • Publisher Date: 01 May 2009
  • Height: 210 mm
  • No of Pages: 148
  • Series Title: German
  • Sub Title: Grundlagenuntersuchung zur Unterkunftssituation zu Messezeiten, dem Buchungsverhalten der Messekundschaft und der Organisation der Unterkunftsvermit
  • Width: 148 mm


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