Neue Konzepte des Kultur- und Non-Profit Organisationsmanagements
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Neue Konzepte des Kultur- und Non-Profit Organisationsmanagements

Neue Konzepte des Kultur- und Non-Profit Organisationsmanagements


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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Technische Universität Kaiserslautern, Veranstaltung: Management für Kultur- und Non-Profit-Organisationen, Sprache: Deutsch, Abstract: In der Studienarbeit geht es u.a. um die Bearbeitung der folgenden Themen/ Fragen: 1. Verfassen Sie ein allgemein skizziertes Konzept, wie sich aus Marketingsicht der wirkliche Bedarf an einem neu einzuführenden Angebot ermitteln lässt. Erläutern Sie allgemein, durch welche, an Kunden orientierte Verfahren sich die Servicequalität am Arbeitsplatz analysieren lässt. Benennen Sie eine Methode die aus Ihrer Sicht effizient, mit wenig Aufwand und in kurzer Zeit durchzuführen ist. Legen Sie fest, welche Geschäftsfeld- und Marktteilnehmerstrategien für die Einführung des neuen Angebots in Frage kommen. Begründen Sie Ihre Auswahl! 2.Innerhalb der Praxis des Marketings haben sich das Direktmarketing und das Dialogmarketing als Sonderdisziplinen herausgebildet. Beschreiben Sie, wie sich der Direkt- und Dialogmarketingansatz vom klassischen Marketing unterscheiden und welche Bedeutung sie für das Fundraising haben. 3. Mit welchen Argumenten können Sie Menschen dazu bewegen, Ihrer NPO Zeitspenden zu geben? Wieso sollten Sie dabei nicht auf Appelle an Eigeninteressen der Umworbenen verzichten? 4. Zeigen Sie unter Nutzung - des RFMR-Modells - des Pareto-Prinzips - weiterer Möglichkeiten der Zielgruppenerkennung und - der Segmentierung nach Lifestyle-Typen auf, wie Sie die 5.000 Adressen finden, die wahrscheinlich am besten spenden werden. - Sie haben aber nur die Mittel, 5.000 Adressen anzuschreiben. 5. Versuchen Sie, in rund zwanzig Regeln diejenigen Grundsätze zusammenzufügen, die Sie für unabdingbar halten, um funktionsfähige Non-Profit-Organisationen zu gründen bzw. bereits bestehende Non-Profit-Organisationen funktionsfähig zu halten.


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Product Details
  • ISBN-13: 9783640982851
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Weight: 159 gr
  • ISBN-10: 3640982851
  • Publisher Date: 13 Aug 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm


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