neuromarketing per la creazione di un sistema internazionale di marketing intelligence
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neuromarketing per la creazione di un sistema internazionale di marketing intelligence

neuromarketing per la creazione di un sistema internazionale di marketing intelligence


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About the Book

Nel campo della ricerca di marketing, rappresenta un'implementazione dei metodi neuroscientifici, con lo scopo di comprendere meglio il comportamento umano. Come sublimazione di due discipline scientifiche - il comportamento del consumatore e le neuroscienze - il neuromarketing sostituisce i tipi tradizionali di ricerca di marketing. Lo scopo di questa ricerca è di introdurre i postulati e la metodologia di applicazione del neuromarketing, dal punto di vista scientifico e professionale. Con un'analisi comparativa dell'influenza che il neuromarketing ha sulla promozione di una campagna di marketing, questa ricerca determina le limitazioni tecnologiche e generali nel fare ricerca, che hanno un'influenza diretta su: sviluppo del prodotto, progettazione grafica, distribuzione e promozione di prodotti/servizi in generale, e può dire l'ingegneria complessiva del sistema di marketing intelligence internazionale (IMIS). Questo libro mette a disposizione informazioni e tattiche su come il neuromarketing sia utile per progettare e implementare l'IMIS.


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Product Details
  • ISBN-13: 9786205748091
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 394 gr
  • ISBN-10: 6205748096
  • Publisher Date: 28 Feb 2023
  • Height: 229 mm
  • No of Pages: 232
  • Spine Width: 13 mm
  • Width: 152 mm


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