The New 2013 Contractor's Marketing Handbook

How to Build An Automatic Lead Generator for the Construction and Building Industry is for small sub-contractors, medium-sized general contractors, large construction companies and design-build firms to generate quality leads and increase sales profits.More than just a Marketing 101 course, this book specifically caters to the construction and building contractors and provides step-by-step instructions on how to create your niche, eliminate your competition, create your website and social media interaction, create a successful sales process and work with the federal, state and local governments. Using an up-to-date mission statement and marketing plan will allow readers to apply their expertise and infuse that right into their marketing efforts.The building industry is taking small steps to recover and you need to start marketing your business for the future growth. Instead of waiting for the phone to ring, The New 2013 Contractor's Marketing Handbook will teach you to create your sales funnel in which your prospective clients will recognize your online presence and reach out to your company to do the work they require.Developing your sales funnel will work from using traditional offline marketing in tandem with new online marketing efforts that you will set up to work automatically using your website and social media as the hub for your sales process.Starting with creating your niche in your local market as the expert in your field, you will create your quality marketing materials such as brochures and postcards, signs and print advertising. You will learn about networking opportunities and trade shows. Online marketing section includes creating your simple to do website to substantiate your business, linking all of your social media accounts, taking ownership of consumer review sites, using client testimonials and uploading videos to your target market audience. Through the use of social media, your target market audience will grow enormously as you feed your sales funnel with information about your business that will allow your potential customers to reach out to you.The Sales Process chapter takes you through how to handle telephone leads, presenting yourself as the expert at sales appointments, preparing your bid proposals and on-the-job marketing.Working with the government chapter provides information for Commercial Contractors and Design-Build firms to certify as minority owned businesses and how to use the opportunities in your local area to market to the government procurement officers. Simple step-by-step instructions on how to register through the SAM registration website to find government contract opportunities. Whether you sell your services to consumers or businesses, this book will be a complete instructional handbook that you can start at the beginning of your marketing efforts, enhance what you have already, or totally take your business to the next level.
About the Author: Rose Lawless has been in the construction and building industry for more than 25 years working with home builders, general contractors, commercial construction companies, design-build firms and suppliers. The experience gained as a top-notch administrator and marketing specialist has enabled her to bring skills to the table in every company she has been involved with to increase sales revenues, generate new leads and new customers. She has worked with, for and around contractors for all these years and knows how you think, what you need and what you want. She is a member of the Construction Marketing Association. She also knows that the industry has changed drastically over the years and that you need to make changes in your business right now to be able to have a thriving, successful contracting business again. Up until 2008, each and every contractor had an administrator in their office doing the necessary duties to find projects to bid, prepare the bid proposals and speak with the people that mattered in getting the jobs. You, the contractor, didn't even know where the work was coming from - all you knew was that you had more work than you knew what to do with. Now that the building industry is moving in a forward direction again - it is time for you to learn how to build an automatic lead generator so you will never have to worry about sales again. Your phone will ring and you will have a successful and thriving business again. This book will give you all of the information you require to create a "sales funnel" that will produce quality leads and bring them through the pre-sales process until they become YOUR CLIENT! You will be able to create your niche and eliminate your competition. Come take this journey - I promise it will be fun once you see it start to work! Congratulations for making a great investment in you, your business and your future!