The New Bricks & Mortar by George Minakakis Mba- Bookswagon UAE
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The New Bricks & Mortar

The New Bricks & Mortar


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About the Book

The New Bricks & Mortar is about Future Proofing Retail from the challenges ahead.

The pandemic has been the tip of the iceberg for retailers. Most winning retailers are neither dismissive of the challenges ahead nor slow to move faster in an industry that demands change. Many important lessons have already been learned about competing in a marketplace that requires a physical and digital presence. Especially when it comes to staying relevant with consumers who want to be a part of the new economy. Which includes work from home, online shopping, are obsessed with social media and concerned about the environment and social issues.

Consumer expectations are fixated on convenience, speed of service, and price. Retailers, in turn, need to communicate, engage, and build loyalty. Retailing is now one continuous experiment; therefore, retailers need to think and behave differently to understand how to compete in both a revolutionary and an imperfect marketplace.

In the New Bricks & Mortar, author George Minakakis focuses on four critical areas that all businesses that serve the public must embrace to remain competitive. He introduces four critical paths toward "future-proofing retail." Each approach enlightens the reader on what's important and how to respond in the next decade of change in retail.

  • Understanding the external environment
  • How to work within a competitive digital marketplace
  • How to address the physical retail landscape
  • How to stay ahead of competitors

This book also offers two in-depth chapters on the future challenges we may encounter between 2022 -2030 and what they mean to a retailer's ability to compete in this fast-changing industry.


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Product Details
  • ISBN-13: 9798475845479
  • Publisher: Independently Published
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Future Proofing Retail
  • Width: 152 mm
  • ISBN-10: 8475845479
  • Publisher Date: 18 Oct 2021
  • Height: 229 mm
  • No of Pages: 266
  • Spine Width: 14 mm
  • Weight: 408 gr


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