The New Luxury Experience by Wided Batat at Bookstore UAE
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The New Luxury Experience

The New Luxury Experience


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About the Book

Preface.- Part I: The Evolution of Luxury: From Object to Experience.- ​Chapter 1: Luxury, Back to Origins.- Chapter 2: The New Experiential Luxury Marketing Model.- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends.- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience.- Chapter 4: Capturing Luxury Customer Values.- Chapter 5: Experiential Branding of Luxury.- Chapter 6: Experiential Setting Design.- Chapter 7: Luxury Staff Training.- Chapter 8: Consumer Initiation into Luxury.- Part III: Challenges for the Future of Luxury Experience.- Chapter 9: Alternative Market Research for Understanding Luxury Experience.- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury.- Chapter 11: Is Luxury Experience Compatible with CSR?.- Conclusion.
About the Author:

Wided Batat is a marketing professor and an internationally renowned expert and speaker on experiential and digital marketing specialized in the fields of retail, luxury, food, well-being, youth cultures, Millennials and post-Millennials, and tourism. She has published dozens of books in English and French, and articles in top-tier academic journals that have received several awards. Professor Batat introduced an innovative and disruptive approach to global and digital customer experience: the new experiential marketing mix (7Es). Entrepreneur, Professor Batat is also a bilingual (French and English) international professional trainer and the founder of B&C Consulting Group, an innovative market research and consumer insights company specialized in global and digital customer experience design.


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Product Details
  • ISBN-13: 9783030016708
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Height: 234 mm
  • No of Pages: 240
  • Series Title: Management for Professionals
  • Sub Title: Creating the Ultimate Customer Experience
  • Width: 156 mm
  • ISBN-10: 3030016706
  • Publisher Date: 08 May 2019
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 16 mm
  • Weight: 607 gr


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