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New-Product Diffusion Models

New-Product Diffusion Models

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About the Book

Preface. Introduction. Part I: Overview. 1. New Product Diffusion Models: From Theory to Practice; V. Mahajan, et al. Part II: Strategic, Global and Digital Environment for Diffusion Analysis. 2. Firm Strategy and Speed of Diffusion; S. Kuester, et al. 3. Multi-Market and Global Diffusion; M. Dekimpe, et al. 4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities; A. Rangaswamy, S. Gupta. Part III: Diffusion Models. 5. Modeling the Marketing Mix Influence in New Product Diffusion; F. Bass, et al. 6. Diffusion Models with Replacement and Multiple Purchases; B. Ratchford, et al. 7. Growth Models for Multi-Product Interactions: Current Status and New Directions; B. Bayus, et al. 8. Dynamic Models Incorporating Competition; R. Chatterjee, et al. 9. Disaggregate Level Diffusion Models; J. Roberts, J. Lattin. 10. Operations Planning in the Presence of Innovation Diffusion Dynamics; M.A. Cohen, et al. Part IV: Estimation. 11. Estimation Techniques for Macro Diffusion Models; W.P. Putsis, V. Srinivasan. Part V: Applications and Software. 12. Diffusion Models: Managerial Applications and Software; G.L. Lilien, et al. List of Contributors. About The Editors. References. Index.


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Product Details
  • ISBN-13: 9781441949639
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Depth: 19
  • Height: 234 mm
  • No of Pages: 355
  • Series Title: International Quantitative Marketing
  • Weight: 566 gr
  • ISBN-10: 1441949631
  • Publisher Date: 02 Sep 2011
  • Binding: Paperback
  • Edition: 2000
  • Language: English
  • Returnable: Y
  • Spine Width: 19 mm
  • Width: 156 mm


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