Ni Hao Hotels Book by Msc Ivo J Steffens - Bookswagon
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Ni Hao Hotels

Ni Hao Hotels


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About the Book

Les sociétés hôtelières internationales (SIH) sont perçues comme l'industrie la plus mondiale dans le secteur des services. Il est universellement reconnu que le choix que les entreprises doivent faire est de savoir dans quelle mesure elles doivent être mondiales ou locales, ou en d'autres termes, quels éléments de leurs services, produits et opérations peuvent être mondialisés et quels éléments doivent être locaux. En général, les différentes marques d'hôtels sont basées sur les marchés occidentaux et exportées à l'étranger pour cibler un client dont les besoins sont perçus comme homogènes. Pour les CSI, il s'agit d'un élément important. Cependant, ces normes sont basées sur le marché occidental et la question se pose de savoir dans quelle mesure les concepts d'hospitalité occidentaux sont applicables dans un pays de culture différente, comme la Chine. L'auteur se demande donc si les stratégies d'internationalisation employées par les IHC alignent suffisamment leur approche globale sur l'environnement local des hôtels. Ou bien les IHC ont-ils besoin d'une marque chinoise, comme "Ni Hao Hotels", pour gagner le coeur et l'esprit des clients chinois ?


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Product Details
  • ISBN-13: 9786202957915
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 116
  • Spine Width: 7 mm
  • Weight: 231 gr
  • ISBN-10: 6202957913
  • Publisher Date: 20 Jan 2021
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: le moyen de gagner les coeurs et les esprits des Chinois
  • Width: 152 mm


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