No-Excuses Innovation Book by Bruce Vojak - Bookswagon
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No-Excuses Innovation

No-Excuses Innovation


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About the Book

As small- and medium-sized enterprises (SMMEs) approach maturity it is common for them to choose to only maintain what they believe to be the safety of maturity attained rather than to opt for a strategy that also includes constant reinvention and renewal. But as Bruce A. Vojak and Walter B. Herbst argue, this path of seemingly least risk and least resistance can be the most detrimental to the company in the long run. The real risk is to not innovate.

No-Excuses Innovation makes the case to owners, advisors, executives, and leaders - as well as those in the trenches - of the value of innovation: why it's worthy of investment and what it can do for the health and longevity of a company. This book also details how innovation, and thus reinvention and renewal, can be most effectively and efficiently implemented. With case studies and narrative examples drawn from their time in the industry and the academy, the authors present a valuable strategy guide specific to SMMEs and one of the biggest existential dilemmas they encounter.


About the Author: Bruce A. Vojak is Managing Director and Founder of Breakthrough Innovation Advisors, LLC and former Adjunct Professor at the University of Illinois at Urbana-Champaign. Walter B. Herbst is Partner and Co-Founder of Herbst Produkt and Clinical Professor Emeritus at the Segal Design Institute at Northwestern University.


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Product Details
  • ISBN-13: 9781503627581
  • Publisher: Stanford University Press
  • Publisher Imprint: Stanford Business Books
  • Height: 229 mm
  • No of Pages: 256
  • Spine Width: 0 mm
  • Weight: 526 gr
  • ISBN-10: 1503627586
  • Publisher Date: 06 Sep 2022
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: Strategies for Small- And Medium-Sized Mature Enterprises
  • Width: 152 mm


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