Nominalphrase in der Werbesprache. Italienisch-Deutsch im Vergleich
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Nominalphrase in der Werbesprache. Italienisch-Deutsch im Vergleich

Nominalphrase in der Werbesprache. Italienisch-Deutsch im Vergleich


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About the Book

Masterarbeit aus dem Jahr 2020 im Fachbereich Romanistik - Italianistik, Note: 1,9, Ludwig-Maximilians-Universität München (Institut für Romanische/Italienische Philologie), Veranstaltung: M.A. Italienstudien, Sprache: Deutsch, Abstract: In dieser Arbeit wird sich mit der Werbesprache der Spots auseinandergesetzt, die auf YouTube hochgeladen werden und somit zur Internetwerbung zählen, wobei die Onlinekommunikation von statischen Informationen und dynamischen Informationen verknüpft sind. Die Werbung ist allgegenwärtig in unserem Leben überall zu finden, daher gilt sie als ein relevantes Thema in der Wissenschaft. Aus linguistischer Sicht zählt die Werbesprache ebenfalls zum Gegenstand sprachwissenschaftlicher Forschung. Der Untersuchungsgegenstand in diesem Bereich ist allerdings aus dem begrenzten Umfang der Masterarbeit zuerst abzugrenzen. Das linguistische Phänomen in dieser Arbeit ist die deutsche und italienische Nominalphrase. Die Gründe für die Auswahl dieses Untersuchungsgegenstandes liegen darin. Zunächst sind beide Sprachen für mich keine Muttersprachen, daher ist es mir ebenfalls möglich, mir bei der Bearbeitung der Arbeit die linguistischen und kulturellen Kenntnisse beider Sprachen anzueignen und diese zu vervollständigen. Die linguistischen Seminararbeiten, die ich während des Masterstudiums verfasst habe, handeln alle von der wirtschaftlichen Sprache des Italienischen, womit eine fachliche Voraussetzung für die Erfassung der Masterarbeit erfüllt wird. Hinzu stellt die Werbesprache eine sich kontinuierlich entwickelnde Sprache dar, insofern werden durch die synchronische Studie die Eigenschaften der zeitgenössischen Werbekampagnen untersucht. In dieser Masterarbeit geht es um eine linguistische Untersuchung durch empirische Beobachtung der Nominalphrase in den deutschen und italienischen YouTube-Werbespots, deshalb sind zuerst die Grundlagen für die Werbesprache und Nominalphrase zu erwerben. Danach müssen außerdem für diese sprachwissenschaftlich


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Product Details
  • ISBN-13: 9783346931818
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 186 gr
  • ISBN-10: 3346931811
  • Publisher Date: 17 Aug 2023
  • Height: 210 mm
  • No of Pages: 98
  • Spine Width: 6 mm
  • Width: 148 mm


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