Non-Cooperation -- The Dark Side of Strategic Alliances
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Non-Cooperation -- The Dark Side of Strategic Alliances

Non-Cooperation -- The Dark Side of Strategic Alliances


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About the Book

List of Figures and Tables Foreword Acknowledgements List of Abbreviations Used PART 1: THE DARK SIDE OF STRATEGIC ALLIANCES What is a Strategic Alliance Alliances: The Double-Edged Sword Organization of the Book PART 2: THE CHALLENGE OF NON-COOPERATION Assumptions Cooperation and Non-Cooperation Influences on the Firm's Attitude Toward Alliance Summary PART 3: POWER AND INTERDEPENDENCE: THE FIRM'S ABILITY TO ACT Defining Power and Interdependence Measuring Power and Interdependence Applying Power and Interdependence PART 4: MICROSOFT: POWER AND THE LIMITS OF POWER Why Microsoft? Influences on the Firm's Behaviour Power and Interdependence Microsoft in the PC Market: Exercising Power Microsoft and Technology Convergence: The Limits of Power Conclusions PART 5: POWERING THE FUEL CELL VEHICLE Technologies and Markets Ballard Power Systems Power and Interdependence Constructing Interdependence Conclusions PART 6: GLOBAL AIRLINE ALLIANCES: CONSTRUCTING INTERDEPENDENCE Industry Environment The Rise of Alliance Influences on Firm Behaviour Behaviours Power and Interdependence Historical Alliances Swissair Modern Era of Global Alliances Conclusions PART 7: PUTTING THE FIRM BACK INTO ALLIANCE Lessons Learned Managerial Implications Going Forward
About the Author: WILMA W. SUEN is a consultant in the technology and the airline industries, working with private and public sector clients. She has been specializing in corporate alliance issues since 1998. A native of Vancouver, she holds degrees from the University of British Columbia, the London School of Economics and the Fletcher School at Tufts University.


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Product Details
  • ISBN-13: 9781349523122
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Edition: 1st ed. 2005
  • Language: English
  • Returnable: N
  • Spine Width: 12 mm
  • Width: 140 mm
  • ISBN-10: 1349523127
  • Publisher Date: 10 Jun 2005
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 212
  • Series Title: English
  • Weight: 326 gr


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