This book will help every type of organization or group:

• Large and Small
• For-profit and Not-for-profit (including churches, NGOs, and government departments)
• Business to Consumer
• Business to Business

North Pole Marketing, contains 52 of Santa's Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service. Each chapter is only one page but each chapter contains:

• One of Santa's Secrets
• A brief explanation of how Santa uses that secret
• A statement about how you might use the secret.

• Each week or month put one chapter on posters all over your business where every employee will see it.
• During that week or month, every meeting of 3 or more employees should spend at least 10 to 15 minutes discussing the chapter and how it can be applied to your organization.
• At the end of the week or month, hold a large meeting to discuss how the chapter may or will impact your organization.

• "John Chilson has captured a vast number of marketing truths, giving us a simple way to grasp each one through the Santa Claus tradition. Instead of coals in our stockings, we find nuggets of gold.
  Best of all, we are not left to wade through a mountain of words to find the treasure. It's all right there on the surface, ready to review again and again to keep us refreshed and alert."
  Mike Branch
  President & Publisher (Retired)
  Branch-Smith Publishing
  Ft. Worth, TX
• "John continues to display a unique ability to drill down to basics and remind us of those things we marketers sometimes overlook - OUR CUSTOMERS. It's a quick read and I highly recommend it."
  Chris Lynde
  Senior Vice President & General Manager
  Communefx ( a Source Marketing company)
• "North Pole Marketing defines what you need and starts off with all you want to do is give your client the best experience ever. Brilliant!"

• YES, the ideas and suggestions in this book are very basic. That is the whole purpose of the book -- to remind the reader of basic ideas that may have been forgotten or passed over as not relevent to the organization.
• NO, I do not provide solutions or a course of action. You are smart or you wouldn't be in business. Helping you identify a possible problem is half-way to solving it. You know your organization better than I ever will. Trust your employees and ask their help. You may be surprised on their creative solutions.

North Pole Marketing is John Chilson's third book on the subjects of marketing, fulfillment and customer service. His first book, Circulation for Fun and Profit, was published by FOLIO: The Magazine. Copies were sold in South Africa, Germany, India and all around the world. It was also translated into Swedish.

John's second book, Circulation Management's Guide to Basic Circulation, was written at the request of the publisher and American Business Media and sold with their endorsement.

John Chilson has over twenty-five years of broad in-depth experience in all areas of Marketing, with emphasis on Direct Mail Marketing, Internet Marketing, Trade Show Marketing, Product Fulfillment, Data Processing and Customer Service.

He has substantial hands-on experience in product research, marketing plan development and implementation, promotion design and production, internet marketing, database marketing, list selection and processing, response and profitability analysis, financial budgeting and forecasting and product fulfillment.

John's professional accomplishments include - Multi-million dollar P&L and budget responsibilities
- Author of two published books and many articles on marketing, customer service and product fulfillment
- An international Direct Marketing Consultant working in the US, Great Britain, Germany, France and The Netherlands
- Conducting over fifty one and two-day seminars across the US on various aspects of marketing.

John's list of organizations he has worked with includes the Wall Street Journal, Hollywood Reporter, PowerHouse Solutions (UK), American Business Media, Folio Magazine, Branch-Smith Publishing, Cook Communications, Time-Life, Consumer Reports and Audit Bureau of Circulations (UK), National Liberty Insurance, Security Benefit Life Insurance Company and Christianity Today Inc.

You will find more information about John and his books on his web site at www.NorthPoleMarketing.com