It's Not Business It's Personal
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It's Not Business It's Personal

It's Not Business It's Personal


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About the Book

Do you have what it takes to be a leader in your industry?


"It is the leader's job to extend that olive branch, to admit their mistakes and begin to listen to the employee. By opening that dialog, you can heal internal conflict and drive value across departments." - Rico Peña

Your job as a new leader is to learn to listen effectively. You have to learn to put away your filters and really listen to what your employee is saying.

But most of the time this is easier said than done. People may have hidden motivations like a family to support or a student loan to pay.

The truth is they might not be comfortable with the position but are reluctant to bring it up for fear of losing their jobs.

This book will give you the tools and insights you need to begin your journey as a new leader, on how to understand your team and how to communicate with them effectively. You will start to get a clearer picture of yourself and your natural leadership style. You will see how you are perceived and what to do to connect with anyone on your team with confidence. But best of all you will learn to build trust, motivation, and the resilience of a high-performing team.

You will learn why people do what they do and act as they do.

Inside the pages of this book, you will learn to:

  • Treat virtual demands and uncertainty as a motivation to increase productivity and employee engagement.
  • Master difficult conversations and be rewarded with the responses you need.
  • Establish trust and clear communication across.
  • Make a positive customer experience whether you're working from home or at the office.
  • Read customers' minds and behaviors to increase closing ratios.

About the Author

Rico Peña has over 25 years of experience working with individuals, businesses, and Fortune 500 companies around the world. He is dynamic bilingual consultant, facilitator, author, and business development specialist. He works with executives to define, hire, train, and develop high-performing teams and high-net-worth business models.

Rico combines innovative business strategies with Dynamic Behavioral Science which helps guide companies in achieving productive and profitable growth.

A former Marine and a bestselling author for his first book, "The Client Nation Their Perception, Their Profits", Rico has trained, facilitated, and presented on 6 continents and to over 100,000 people in the last 23 years.


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Product Details
  • ISBN-13: 9781737801702
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Strategic Conversations for the Next Gen Leader
  • Width: 140 mm
  • ISBN-10: 1737801701
  • Publisher Date: 15 Nov 2021
  • Height: 216 mm
  • No of Pages: 240
  • Spine Width: 13 mm
  • Weight: 331 gr


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