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Nutzen einer internationalen Regionenmarke

Nutzen einer internationalen Regionenmarke


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About the Book

Das Ziel der Arbeit liegt im Aufzeigen des Nutzens einer internationalen Regionenmarke am Beispiel der Vierländerregion Bodensee. Konkret wird der Nutzen für die Region und deren Markenpartner und für die jeweiligen Zielgruppen dargelegt. Zuerst wird der allgemeine Nutzen einer Regionenmarke aus der Sicht der Nachfrager und somit vor allem der Zielgruppen und danach aus der Sicht der Anbieter und somit vor allem für die Region selbst und die Markenpartner aufgezeigt. Darauf folgend wird der konkrete Nutzen der Markenpartner und ihrer jeweiligen Zielgruppen der Regionenmarke Vierländerregion Bodensee anhand der vier besonders wichtigen Fachbereiche Wirtschaft, Tourismus, Politik und Verwaltung sowie Wissenschaft dargelegt.


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Product Details
  • ISBN-13: 9783838135724
  • Publisher: Sudwestdeutscher Verlag Fur Hochschulschriften AG
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 3838135725
  • Publisher Date: 19 Dec 2012
  • Height: 229 mm
  • No of Pages: 64
  • Series Title: German
  • Weight: 154 gr


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Nutzen einer internationalen Regionenmarke
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